Since I’ve been more-or-less off the beauty reservation for a while, I missed a LOT of news about brands going out of business since 2020. As in, I had no idea that as many brands closed down in the past two years.
Here’s a summary of companies that have closed since the start of the pandemic. We’ll address the timing, too – because there’s a myth that the pandemic caused these closures.
During the lockdowns of 2020, I wrote about Clarisonic’s sudden shutter because, well, I was a customer. Although my opinion of how it was handled remains the same, I’ve come to think that the end-result isn’t a bad thing. After all, even if I really liked the product, it’s now not as easy to spend money on disposable plastic and e-waste, right? Net positive for the planet.
But it isn’t just Clarisonic.