Here’s a summary of companies that have closed since the start of the pandemic. We’ll address the timing, too – because there’s a myth that the pandemic caused these closures.
During the lockdowns of 2020, I wrote about Clarisonic’s sudden shutter because, well, I was a customer. Although my opinion of how it was handled remains the same, I’ve come to think that the end-result isn’t a bad thing. After all, even if I really liked the product, it’s now not as easy to spend money on disposable plastic and e-waste, right? Net positive for the planet.
The KvD-branded makeup line has released a contour palette new at Sephora ostensibly as an Anastasia contender. It only comes in one set of shades (more similar to Anastasia’s lighter palette) and has spectacular reviews so far. Curiously, the darker pans (for carving out cheekbones and whatnot) contain more product than the highlighting/setting pans. KvD/Sephora also released this dual-ended HaC (that’s Highlight and Contour) brush to go with, priced at $36, though any you prefer, of course, will do.
It is no secret that Hourglass repeatedly produces things of beauty. And I don’t mean beauty products; the products and packaging are beautiful, elegant, amazing. Their new eyeshadow palettes are features housing similar to their highlighter and blush trios, and the panless presentation of shades is a sight to behold. The collection, which is currently only available to VIB Rouge members, includes seven palettes with five shades each. I don’t think I could justify this purchase for myself, but they’re really fantastic to stare at.
I can’t shake the, “Oh look, another gimmicky item from Benefit!” feeling I get when I look at this. This eye gel has a cutesy clothes-iron-shaped applicator for, “ironing out,” any fine lines or puffiness. Personally, I’ll leave my skincare to the skincare companies, but this will be at home in the collections of Benefit fans. This isn’t only new at Sephora; Ulta has this, too.
OH LOOK, more nonsense from the shoe brand. How lucky that they have a few shoe models in such a low, low price-point! Aside from its mere (annoying) existence, this item’s ridiculosity (yes) is compounded by the fact that the polish is the very same that I wrote about a couple months ago…its just that the bottle is adorned in Strass crystals. Not diamonds or anything, just…swarovski. So not just nail polish, but tacky nail polish in a gift box. Yay! Seriously, seeing this stuff on sale at Sephora makes me roll my eyes. How many of these are they actually selling? It has to be the single most expensive item they carry (not talking about sets or kits).
A new twist on lipcolor, Yves Saint Laurent delivers color suspended in oil as an alternative to a more-traditional gloss. Surprisingly, a lot of the reviews report that it is actually drying. Not sure what to make of that – I’d certainly have expected it to be hydrating. I wonder if other brands will enter the fray?
Bite’s highly-touted lip treatment now in a rosy-red hue. I’d probably go for the original because I’d wear it to bed (don’t want pinkish red on my pillowcases, after all) but it is really nice to see brands responding to what consumers have been asking for.
Look! Dior’s making Benetint! Just kidding. I’ve never tried Benetint, but I know if this product preforms as well as the Dior Addict Lip Glow appears to (at least according to sales), it’ll have a cult following in no time.
And, let’s end on a positive note, because that’s a nice thing to do…
That’s a mouthful, but this is Sephora’s foray into the serum-foundation game (like bareMinerals bareSkin, Perricone No Foundation Foundation Serum, YSL Fusion Ink, etc). Sephora foundations, at least since I’ve been paying attention to prestige-level makeup, have gotten pretty good reviews and at only $24 the price is pretty damn nice (especially considering that some drugstore foundations are as high as $15 now). My main complaint is that currently this is online only – makes getting a color match pretty difficult. I’m not sure if this serum foundation’s shades are configured for ColorIQ matches, but I intend to find out because I really, really want to try it. It’s honestly my favorite (taking into account I haven’t tried any of this) of what I’ve found new at Sephora.
Have you seen anything new at Sephora – or anywhere else! Anything beauty-related – that was noteworthy?