Brands Going Out of Business Since 2020

Since I’ve been more-or-less off the beauty reservation for a while, I missed a LOT of news about brands going out of business since 2020. As in, I had no idea that as many brands closed down in the past two years.

Here’s a summary of companies that have closed since the start of the pandemic. We’ll address the timing, too – because there’s a myth that the pandemic caused these closures.

Clarisonic

During the lockdowns of 2020, I wrote about Clarisonic’s sudden shutter because, well, I was a customer. Although my opinion of how it was handled remains the same, I’ve come to think that the end-result isn’t a bad thing. After all, even if I really liked the product, it’s now not as easy to spend money on disposable plastic and e-waste, right? Net positive for the planet.

But it isn’t just Clarisonic.

Coastal Scents

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Becca Backlight Priming Filter

Becca Backlight Priming filterBecca Backlight Priming Filter, $40

Megawatt highlighting isn’t for me. I do like, however, boasting a little glow without going full disco ball chic. Usually, I strategically cocktail luminizing and highlighting products with my BB Cream. Lately, though, my current go-to method with Becca Backlight Priming Filter is, I’ve come to believe, better.

The product normally retails for around $40 for an ounce. I found it at Costco for around $18 at one point – so I bought it to try. An ounce doesn’t sound like much, but a little goes a very long way¬†and lasts forever-and-a-day.

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