Recently, an ad for Billie Razors punctuated my Instagram feed. Featuring a sleek, simple handle and an aloe-encased blade cartridge, Billie doesn’t seem to be trying to sell you the world. Some ads are cute, some try to show their products realistically engaged in hair removal on women who actually have hair to remove. Quaint notion, right?
How Billie Razors Works
Railing against the Pink Tax and aspiring to simplify hair removal for those of us who desire it, Billie Razors follows a subscription-based business model not unlike Dollar Shave Club or Harry’s.
You sign up for a starter kit, then get a recurring shipment of replacement blades based on how you describe your shaving frequency to Billie.
Wow, talk about a nice user experience! Billie’s web team made a simple site that is responsive and pleasant to interact with in both mobile- and desktop-formats.