Several months ago, I signed up for my first beauty subscription box, Sephora Play. Optimistic that retail beauty giant Sephora would have the insight required to kick ass and take names in the sub box arena, I eagerly signed up.
After four boxes, I’ve canceled my subscription. I will receive and review October’s box, but that is the fifth and final Sephora Play box I will receive. Unfortunately, I found that Sephora Play is plagued by the same issues as any other beauty subscription box – for now, at least. My optimism, unfortunately, was unfounded.
Where I Take Issue
To date, it seems as though Sephora concocts two boxes based on the profile you create at sign up. The product selections are made for you; they spin this as a convenience. Personally, I’d rather take five minutes to pick from a pool of samples (like when you place a normal order) than have someone pick for me and make choices that don’t work for me.
They spin the fragrances as a bonus but they aren’t really. Let’s be honest, those vials are included in the $10 per month valuation.
There’s this big hoopla about the box being a surprise, even though manufactured leaks occur – there are several Sephora Play, “spoilers,” sites out there.
Instead of consistently getting exciting content in the boxes, they have people creating Spotify playlists. Seriously? Who is actually jumping at the chance to listen to this stuff? I’m a Sephora customer because I’m interested in beauty products, not because I’m seeking sweet hipster tunes.
To give you an idea of why I’m canceling, here are my hits, misses, and OKs.