This is a legacy post that has been given a facelift! Content has been edited for clarity and readability, but opinions are the same. Recent additions are noted in-line. Enjoy!
If I had to name a single beauty trend for 2015, I’d say it was contouring. (2018 Update: Agree with this assessment of the time. In 2018, people are still contouring a good bit, but it seems like the frothing-at-the-mouth quality has since transitioned to blinding, occasionally holo, highlight.)
Granted, people have been using darker-than-their-skin products to contour and enhance features – cheekbones, jaw lines, what-have-you for ages. I think the rise to prominence in the past few years is thanks to the artistry routinely done on a certain famous-for-nothing-really celebrity who I won’t bother naming (not Voldemort, I’ll say that). If you’ve seen her without her makeup, the difference is stark. So contouring has been trendy for a while, but the market for products intended for it exploded this year.
Most notable brands came out with something dedicated to it this year (unless they already had it). Cream sticks? Palettes? Special brushes? Name a brand and I can name you a product.
Here’s an observation about a lot of the products coming out, though, for you: