No viral influencer hype shenanigans, just my own diligence and my personal verdict on whether they're worth it.
It’s been a while since I’ve seen some exceptionally stupid beauty marketing, mostly because I haven’t been looking. During some idle browsing…
In the last edition of Bi-Weekly WTF, I alluded to PR being a factor in beauty manufacturer budgets. In short, it is…
I planned to schedule a repost today, but I have a quick blurb I can share about Sephora Beauty Insider marketing emails. Today,…
The marketing beast strikes again. It is one thing to respond to consumer inquiry. It is another to proudly proclaim that a…
“Basic,” as an insult has been a thing for several years now. Paired with, “bitch,” for most millennial sorts it conjures certain…
This is a legacy post from the archives that has been given a facelift. Content remains the same but may have been…