If there’s anything I abhor, it is the overabundant use of BS as a tool to drive sales. Be it marketing that promises miracles or a salesperson desperate to meet their quota (commissioned or not), there are just some things that should be left alone.
Namely? False flattery. It doesn’t matter what is being sold, but since this is a beauty blog, let’s talk about the use of BS to land a makeup sale.
I’m a regular face in my local Sephora. Sometimes I’m browsing what new stuff they have, sometimes I’m buying, sometimes I’m getting a sample before committing to a product. If they don’t know my name, they at least know my face and recognize me.
There’s one employee, though… I haven’t had this issue with any of the other employees. We pleasantly chat without awkwardness – we talk about product and technique and YouTube and weekend plans (and it all happens way more comfortably and naturally than that time I got my hair cut).
The particular associate is friendly, energetic, and personable… but trying entirely too hard to make me feel warm and fuzzy, to butter me up to buy product. Yes, I have done my time in retail. I get it – you have sales goals to meet! Landing this makeup sale or upselling directly impacts your store’s labor budget which translates to hours for you and your teammates. You want me to feel good because customers who feel good tend to spend more money. There’s a way to build a positive relationship and leave a lasting good impression without bombarding me with false flattery.
It feels insincere. And I can tell. Why?