I planned to schedule a repost today, but I have a quick blurb I can share about Sephora Beauty Insider marketing emails.
Today, I received a run-of-the-mill message from Sephora reminding me that have Beauty Insider points to blow. Okay, fair, #justnormalthings.
The subject line, however, read:
679 points means limitless opportunities.
Limitless? Does it? I think by ascribing a value to it it is literally, by its very nature, limited. I don’t just get to walk into Sephora and demand a free Pat McGrath palette with my whopping 679 points. I can’t even get the Guerlain Power of the Orchid 750 point perk with my 679 points.
Sephora, what the hell. I understand you’re trying to entice me to try things and, subsequently, spend money (such is the nature of a marketing group), but come on. Don’t use silly language that is filled with holes to do so.