Chatter: Trying to be Edgy

Nobody likes a tryhard, yet so many brands are trying to be edgy lately. I’m not offput by crude humor in the slightest, but I can’t help but feel like brands are desperately grasping more and more for attention via punchy names and claims.

Isn’t it a little tired? Isn’t it enough to have a great product and solid marketing?

Brands

NARS Orgasm has been out for ages and the name makes sense for the color they are suggesting it is inspired by. It doesn’t strike me as tawdry even if the average shopper would feel unnerved asking for it by name in Sephora.

Too Faced Better Than Sex mascara isn’t a particularly nice formula – but oh man, such an edgy name! There are plenty of other products out there that are trying a bit too hard. Some are good, some are clearly banking on their shady name to make sales.

Trying to be Edgy

Oh, marketing. Urban Decay has a history of products with shady names. Okay, it’s one thing to name a color something off-beat. They’ve teased their new Troublemaker mascara which is, allegedly, “sex proof.”

Okay Urban Decay; I know that Wende founded the brand with the aim of going against the grain. With an effortless edginess in mind. But in their tagline, “Beauty with an Edge.” But isn’t marketing, “sex-proof,” mascara trying to be edgy a little (a lot) harder than is necessary?

Urban Decay themselves state on the product site:

Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex!

One – all of your consumers would expect you to test products in-house before releasing them. Two, gee UD, bet all of those were very stringent tests.

Why would you leave makeup on in a sauna? Just sayin’.

Reviews

Urban Decay’s site suggests there are five reviews to the product so far. When you click the link, however, it takes you to a blank review section.

Trying to be edgy? Urban Decay's latest mascara sure is.

Other accounts on the internet from people who got them early are besides themselves (with glee) with how scandalous the claims are, proudly proclaiming that, “it’s totally true!”

Oh good, now we can all sleep at night,

The Bottom Line

I’m not sure when Troublemaker releases but I don’t plan to buy. My criticism for their (and many other brands’) marketing strategy isn’t the main reason why, however. In general, I’m not keen on splashing out on prestige mascaras but that isn’t helped by trying too hard to be edgy. I will not be trying this unless I come across a sample tube.

Seriously, how much of their clientele was reaching out to them and going, “Hey Urban Decay, your products are really great but there’s just this void in my life and in the market. I really need a mascara that can withstand–“

NARS Sheer Matte Foundation

This is a legacy post that has been given a slight facelift (don’t worry, content and opinions are the same). NARS Sheer Matte is a discontinued product I don’t miss. Continue reading to see why!

NARS Sheer Matte Foundation in Punjab
NARS Sheer Matte Foundation in Punjab

After a battery of swatches, samples, and wear tests I wound up using NARS Sheer Matte foundation for my bridal makeup. Prior to self-tanning (which I wasn’t going to do originally so I didn’t have to buy something new), I was already too dark for my, ‘pasty,’ foundation…so I decided to self-tan. I went to get color-matched once I established my desired color.

Getting Matched

It took a few trips to get it right. Unfortunately, the ColorIQ device was used improperly (I was flushed from the heat) and matched me to an EXTREMELY pink foundation. The foundation looked fine under the fluorescent lighting, but I stepped outside and was pink. (I have neutral-to-yellow undertones.) Pink wasn’t a good look for me. On the third trip, we finally nailed a color match – NARS Sheer Matte in Punjab. And it wasn’t just, “close enough,” Punjab was my skin color at the time. I was delighted – before, it had never taken three tries to pick a color; usually I do a ton of homework so I usually have a good idea what is going to work. This time, since my skin was not my usual color, I took a chance and threw myself on the mercy of the sales associates.

Excited for my first NARS product (eye pencil sharpener does not count) went home, tried it in the sunlight – still perfect! In weird lighting of my home – perfect. In front of my Jerdon lighted mirror – yep! And on camera – yes! Awesome. No SPF which meant no flash-back or washed out pictures.

I worked with it a few times before my wedding day so I wouldn’t be surprised about how it behaved not only during application but also during wear. Once it was on, it looked great – but in short? I would never, ever repurchase NARS Sheer Matte.

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Cool Beauty Products I’ve Seen Lately

Being a blogger on a no buy is a challenging position to be in. I ought to remain at least vaguely aware of wtf is happening (ABH Subculture) and what cool beauty products are launching. ALl oh this, of course, without becoming tempted enough to make purchases.

You are cordially invited to join me in marveling at my first world problems.

Anyway, as a result of

  • trying to stay at least semi-abreast of what is coming out or
  • shopping for other things and seeing ads or seeing unrelated albeit interesting search results and
  • occasionally tagging along with a coworker to Ulta during lunch to help her with product recommendations

–I’ve seen some cool beauty products lately! I haven’t purchased any of these items, but I wanted to share what caught my eye.

Cool Beauty Products I've Seen Lately - Hourglass Ambient Lighting Blush Mini

Hourglass Ambient Lighting Blush Mini

I’ve tried an Hourglass mini before, but ultimately invested in the full sized product because, well, the product is fantastic. I imagine that’s no different with the Ambient Lighting Blushes, but let’s say you’re gift shopping and have a limit of $25-30. This little one, currently only available in Mood Exposure, runs $24.

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Discontinued Products I Miss vol. 2

I’ve written about the list of products that have been sent to the metaphorical glue factory, and since then, the list has only grown.

DIY Hair Gloss Supplies

RIP My Preferred DIY Hair Glaze Products

The Clairol Radiance line carried at Sally’s has been discontinued, and I only found out days ago thanks to a comment from a reader. I have to find a new method to execute my DIY hair glossing treatment! I aim to have a new regimen established by December. I’d tackle this sooner, but I’m getting my balayage touched up in a few weeks and its fairly pointless to mess with it when my hair is in tip-top shape.

Discontinued Products I Miss - St Ives Whipped Silk Lotion

The Best Drugstore Lotion, Ever

This isn’t a new or recent discontinuation, I just found myself wishing it was still made. St Ives Whipped Silk body lotion was cheap, moisturizing, lightweight, lightly scented, and all-around awesome. Unfortunately, they discontinued it in the US in favor of what is, as far as I can tell, a bunch of heavily fragranced, sticky trash.

Also, RIP the Aroma Steam body washes. Those things were amazing too, dang it!

More Discontinued Products I Miss after the jump.

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L’Oreal Telescopic Carbon Black Mascara

Note: This is a legacy post that has been given a facelift! Some minor adjustments have been made to format and readability, but the content is the same with spot-updates from today!


(In 2015) I’d been using L’Oreal Voluminous Million Lashes Excess for a while and liked it well enough. I was picking up a waterproof tube (of something else) for a wedding I went to in June 2015 when I decided to pick up a tube of L’Oreal Telescopic Carbon Black, too (not waterproof).

Telescopic Carbon Black Mascara - Stock Photo

TL;DR? I love it.

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