Wal-Mart is opening locations still (how are there so many…) and the newest one in my area features an expanded beauty section that includes brands like e.l.f. and Real Techniques. One day, I went to check out their Real Techniques selection and noticed a brand I wasn’t familiar with…LAB2? Who is this? At a glance, they seemed to have pretty clean, surprisingly professional-looking packaging and are priced in a very wallet-friendly drugstore price-point.. I snapped a picture to remind myself to look into them.
LAB2, which is actually written out, “L.A.B.²,” and pronounced, “LAB-squared,” stands for Live and Breathe Beauty.
Later, I went to look them up, never having seen them – I couldn’t locate a website, but I did find this entry on Justia Trademarks for the brand name, indicating that the rights are held by Pacific World Corporation – who also owns Sensationail, as it turns out, as well as some other drugstore beauty tool brands. Searching, “LAB Brushes,” or, “Live and Breathe Beauty Brushes,” or, “Live and Breathe Beauty,” at the time brought up nothing.
Although I didn’t come up with much about the brand, I DID find a YouTube Channel for LAB2, which features a few brief demo/tutorial videos and an intro to the brand. They don’t seem to have much else in the way of branding or social media presence, however.
Because I’m still on the hunt of The One Angled Liner Brush to Rule Them All, I picked up the LAB2 Angled Brow and Eyeliner Brush. Checking it out without opening the packaging, the synthetic bristles of the brush appeared to be cut with a greater level of precision than, say the e.l.f. angled liner brush. I figured that a $6 brush wouldn’t result in overwhelming disappointment if it didn’t work out.
UPDATE 2/26/2015: The proper name of this brush is the Get In Shape Brow & Eyeliner Brush!
Read more
