lab2 Archives » Beauty Skeptic

This is the LAB2 Beauty I’m Turning Pro Brush Kit. Look familiar? It should! I found L.A.B.2 by chance in Wal-Mart and tried out an angled-bristle liner brush, and was excited to try more.

Before we go any further, though, let’s get the legalities out of the way. The folks at L.A.B.2 were kind enough to send me this I’m Turning Pro brush set after I expressed my delight at their liner and brow brush. This post is not paid or sponsored, but the brushes in the post were free.

There were no conditions or stipulations attached to the brushes. My opinions are my own and were formed in the same way my opinion would be formed for any other product whether I bought it or it was a gift. That’s how we do things here because we aren’t unethical scrubs who can be, “bought.” Got it? Good. Check the Legal page for more info, or comment or contact me if I can clear anything up.

Now don’t mind the banged up box – that is 1000% USPS’ fault. I don’t know if it happened en route or if it happened on the last leg (sometimes my Post Office could stand to handle things a bit more gently).

Like the previous LAB2 brush I reviewed, the I’m Turning Pro brush set has a lot of information on the back including an explanation of the set and what each brush does, a cut-out card of how to use the brushes – even a face chart.

The I’m Turning Pro brush kit is available on Amazon for $21.99 and includes:

Angled Contour Brush
Flat Foundation Brush
Shadow Brush
Buffer Brush

The Strokes of Genius set is more eye-centric and is available on Amazon for $19.99. More after the jump…

Wal-Mart is opening locations still (how are there so many…) and the newest one in my area features an expanded beauty section that includes brands like e.l.f. and Real Techniques. One day, I went to check out their Real Techniques selection and noticed a brand I wasn’t familiar with…LAB2? Who is this? At a glance, they seemed to have pretty clean, surprisingly professional-looking packaging and are priced in a very wallet-friendly drugstore price-point.. I snapped a picture to remind myself to look into them.

LAB2, which is actually written out, “L.A.B.²,” and pronounced, “LAB-squared,” stands for Live and Breathe Beauty.

Later, I went to look them up, never having seen them – I couldn’t locate a website, but I did find this entry on Justia Trademarks for the brand name, indicating that the rights are held by Pacific World Corporation – who also owns Sensationail, as it turns out, as well as some other drugstore beauty tool brands. Searching, “LAB Brushes,” or, “Live and Breathe Beauty Brushes,” or, “Live and Breathe Beauty,” at the time brought up nothing.

Although I didn’t come up with much about the brand, I DID find a YouTube Channel for LAB2, which features a few brief demo/tutorial videos and an intro to the brand. They don’t seem to have much else in the way of branding or social media presence, however.

Because I’m still on the hunt of The One Angled Liner Brush to Rule Them All, I picked up the LAB2 Angled Brow and Eyeliner Brush. Checking it out without opening the packaging, the synthetic bristles of the brush appeared to be cut with a greater level of precision than, say the e.l.f. angled liner brush. I figured that a $6 brush wouldn’t result in overwhelming disappointment if it didn’t work out.

UPDATE 2/26/2015: The proper name of this brush is the Get In Shape Brow & Eyeliner Brush!

LAB2 I’m Turning Pro Brush Kit

Worth it? LAB2 Angled Brow and Eyeliner Brush