I own a Z Palette that I won in a contest a few years ago. Since then, I’ve made a few posts mentioning it, and some of their other products. No more. The recent Z Palette scandal resulting from their disgraceful PR-nightmare is too much for many former customers, myself included. Z-Palettes will not be mentioned or featured on this blog henceforth.
I can empathize with the frustration that one would experience on the receiving end of criticism for a new product launch. After receiving some skeptical and critical responses on an Instagram post – not even on their OWN Instagram, mind you, but on TrendMood’s, ZPalette lashed out. The results were jaw-dropping.
The Unbelievable Z Palette Scandal
This is a screenshot of just SOME of the responses they sent to Instagram users on TrendMood’s post about their new Z Potter (overpriced induction) device. Instagram users had expressed a ton of thoughts ranging from excitement to uncertainty and skepticism to criticism. The job of a social media manager, however, is not to strike back with acidic replies:
These are fairly tame. The list of things they felt it appropriate to respond with included calling young ladies cheap dates, insulting people’s financials, or suggesting that they are somehow less evolved. Here’s some examples of the classy replies from the brilliant soul manning the Z Palette Social Media desk:
- “You look like a cheap date, but we’re not messing with you?”
- “Listen to some Jim Rohn — it’s not that it’s expensive, it’s that you can’t afford it.”
- “If that’s a stove to you, I wonder how big your kitchen is.”
but wait, there’s more: