This is a legacy post that has been given a facelift.
Beauty Skeptic has no ongoing sponsor relationships at this time. It’s neither good nor bad, it’s just a fact. In the past, I’ve done some minor sponsored content – i.e., received free product to review (Esqido Lashes and their eyeliners) – but I’ve never been paid for a post.
Personally – and I felt this way before I started blogging – I don’t take issue with sponsored content as long as it:
- Is disclosed legally (i.e., per FTC guidelines or whatever governing body applies) and
- Has been subject to the same scrutiny they would if no sponsorship was involved.
That’s my view and my approach to the matter.
Unfortunately, some content creators out there don’t feel that they need to comply with the applicable laws. It isn’t just a matter of legal compliance, though. In most cases where sponsorship is even viable, you have developed a readership, viewership, whatever following. These people like you, believe in you, trust your opinion. While it isn’t wrong to get paid for your work, it IS wrong to take (what I view as) bribes to shill products that you otherwise don’t care for or wouldn’t promote. It isn’t just a matter of legality, it is a matter of ethics.