Prestige

Ultamate Rewards – New Reward Tier

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I don’t know if there was a promotional communiqué regarding the new reward tier available at Ulta but I saw it mentioned in an e-mail last month.

Previously, their base tier was open to everyone and included point earning (redeemable for $ off), a free birthday gift, and double points during your birth month.

Platinum

If you spent $400 in a year, you’d achieve Platinum. For the 2018 reward year, however, Ulta has increased that threshhold by fifty bucks to $450.

New Reward Tier – Diamond

The new reward tier is unlocked with a $1200 annual spend with Ulta. That exceeds Sephora’s VIB Rouge tier by $200 per year.

At first, I thought their new credit card may accelerate that achievement, but since the tiers are based on dollars-spent, not points-earned, it doesn’t seem like it will.

Diamond Perks

Perks new or exclusive to the Diamond tier include:

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Roller Eyeliner

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When I wear ‘proper’ eyeliner (not shadow-as-eyeliner), I use one of two formats: gel liner (my favorite) or a mechanical twist-up (the only one I’ve had luck with). There’s been a lot done with eyeliner in the past two decades but when I saw these new-fangled roller eyeliner releases, I got EXCITED.

Roller Eyeliner – What Is It?

The three roller eyeliner products on the market appear to use the same idea. A wand that has a small, foam disc on the end that rests in an ink-like liquid liner when the tube is closed. The disc is thin and has a small radius to facilitate easy application.

It isn’t the first time, after all, that I have been excited about the intersection of beauty and technology or beauty and engineering. What’s more amazing is that all three I’ve found consistently receive 4/5 star ratings on their respective sites.

Could it be that it isn’t just a gimmick!?

Roller Eyeliner - NUDESTIX Rock n' Roller

Nudestix

First, I saw NUDESTIX Rock n’ Roller Easy Eyeliner Ink. Samantha Ravndahl mentioned them in some format of hers and I was blown away. Then I saw them in an Instagram ad and…I was blown away again. I was so excited, in fact, that I made a point of showing this brilliant take on an eyeliner applicator with my could-not-be-more-disinterested-in-makeup husband. Even he thought it was neat; it reminded him of something used in metal fabrication.

There are three colors: ever practical black, Bronze Patina, and my favorite – Golden Rosé. I keep catching myself telling myself, “That’s totally wearable enough for work.” Honestly even writing that out gave me a twinge of temptation. And then I remind myself that not only does it run $24… I’m on a No Buy. 

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Worth it? Drunk Elephant B-Hydra (Quick Take)

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Drunk Elephant B-Hydra, $52

To be honest, I really planned on buying Drunk Elephant B-Hydra. Drunk Elephant C-Firma is the only ‘expensive’ skincare product in my regimen – and I’m satisfied with that! Forever a value seeker, I picked up their Come C About Me holiday set that included a full-size C-Firma and:

  • Beste jelly cleanser
  • Umbra sunscreen
  • …and Drunk Elephant B-Hydra moisturizer.

I haven’t tried Beste and Umbra yet, but I have been using the small bottle of B-Hydra, cocktailing it with C-Firma in the morning and applying before any makeup I wear that day.

Usage

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Called It – Kat Von D Lipstick

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Kat Von D LipstickKat Von D Lipstick is Baaaaack

This is an entirely obnoxious personality trait of mine, but man – being right feels good!

Several months ago, I speculated that Kat Von D lipsticks were getting an overhaul of some sort. After I published that post, I received some fairly validating interaction with the brand.

Spoilers: I was right.

But…Is it New Coke all over again?

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Worth it? Shiseido Lash Curler

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Curled my Lashes, Bent my No Buy - Shiseido Lash CurlerShiseido Lash Curler, $20

Eyelashes are serious business. Often if I’m not wearing any other makeup, I’ve probably at least curled my lashes and thrown on a coat of mascara. My lashes are light brown and tend to point straight out from my eyelid so I tend to look a little worse-for-wear than I am. It’s silly, but that 30 seconds of effort makes me look a bit more awake and alive. I’d seen magazines and blogs praising both the Shu Uemera and the Shiseido Lash Curler but I initially dismissed it as hype because, back then, the idea of prestige cosmetics was comedy to me.

On the Cheap

For the longest time I used the Sonia Kashuk lash curler from Target. It was passable; I’d used better (cheaper) ones in the past. I hadn’t put much stock in an eyelash curler as an, “investment,” tool. A lash curler is a lash curler, right? After all, they’re fairly simple and straightforward. Is there that much difference between the $5 option and the $20?

Upgrade

Last year, in spite of my misgivings about spending $20 on something so simple, I splurged on my first prestige eyelash curler. I decided I was going to go with a cult favorite and selected the Shiseido Lash Curler over the Shu Uemura for, initially, accessibility’s sake.

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Chatter: On Discounted New Releases

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This post started with a question from a friend: If (prestige) palettes go on sale soon after they are released, are they worth the starting price?

Not shopping for certain things – say, palettes – enables you to save money (not looking/not tempted/not spending). It also, however, means you miss peculiarities in the market.

Several brands released palettes in the last handful of months only to have them rapidly marked down. Not marked down now that the holidays are behind us, though – before Christmas!

Basically – if we’re seeing 30%+ off discounted new releases within three months of release, why should anyone buy at launch? Why not wait?

Personally, I see the issue being twofold:

  • Most of these palettes were the part of the holiday collections for the lines in question. Previously, I said I was opting out of limited edition/holiday palettes. I still feel that way and do not see it changing for the forseeable future.
  • The target market for products like these are primarily (not exclusively) younger, trend-centric women. They don’t occasionally jump on the hype train, they have a Metro Card. It doesn’t matter to them that the product is good, just that it is relevant in-the-moment or that it happens to be their preferred influencer’s flavor of the day.

The Bottom Line

I don’t presume to tell anyone how to spend their money, but if you watch the beauty market for even just a couple years you can identify this pattern.