Chatter: Trying to be Edgy

Nobody likes a tryhard, yet so many brands are trying to be edgy lately. I’m not offput by crude humor in the slightest, but I can’t help but feel like brands are desperately grasping more and more for attention via punchy names and claims.

Isn’t it a little tired? Isn’t it enough to have a great product and solid marketing?

Brands

NARS Orgasm has been out for ages and the name makes sense for the color they are suggesting it is inspired by. It doesn’t strike me as tawdry even if the average shopper would feel unnerved asking for it by name in Sephora.

Too Faced Better Than Sex mascara isn’t a particularly nice formula – but oh man, such an edgy name! There are plenty of other products out there that are trying a bit too hard. Some are good, some are clearly banking on their shady name to make sales.

Trying to be Edgy

Oh, marketing. Urban Decay has a history of products with shady names. Okay, it’s one thing to name a color something off-beat. They’ve teased their new Troublemaker mascara which is, allegedly, “sex proof.”

Okay Urban Decay; I know that Wende founded the brand with the aim of going against the grain. With an effortless edginess in mind. But in their tagline, “Beauty with an Edge.” But isn’t marketing, “sex-proof,” mascara trying to be edgy a little (a lot) harder than is necessary?

Urban Decay themselves state on the product site:

Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex!

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NARS Sheer Matte Foundation

This is a legacy post that has been given a slight facelift (don’t worry, content and opinions are the same). NARS Sheer Matte is a discontinued product I don’t miss. Continue reading to see why!

NARS Sheer Matte Foundation in Punjab
NARS Sheer Matte Foundation in Punjab

After a battery of swatches, samples, and wear tests I wound up using NARS Sheer Matte foundation for my bridal makeup. Prior to self-tanning (which I wasn’t going to do originally so I didn’t have to buy something new), I was already too dark for my, ‘pasty,’ foundation…so I decided to self-tan. I went to get color-matched once I established my desired color.

Getting Matched

It took a few trips to get it right. Unfortunately, the ColorIQ device was used improperly (I was flushed from the heat); I was initially EXTREMELY pink foundation. The foundation looked fine under the fluorescent lighting, but I stepped outside and was pink. (I have neutral-to-yellow undertones.) Pink wasn’t a good look for me. On the third trip, we finally nailed a color match – NARS Sheer Matte in Punjab. And it wasn’t just, “close enough,” Punjab was my skin color at the time. I was delighted – before, it had never taken three tries to pick a color; usually I do a ton of homework so I usually have a good idea what is going to work. This time, since my skin was not my usual color, I took a chance and threw myself on the mercy of the sales associates.

Excited for my first NARS product (eye pencil sharpener does not count) went home, tried it in the sunlight – still perfect! In weird lighting, in front of my Jerdon lighted mirror, and on camera – yes! Awesome. No SPF which meant no flash-back or washed out pictures.

I worked with it a few times before my wedding day so I wouldn’t be surprised about how it behaved not only during application but also during wear. Once it was on, it looked great – but in short? I would never, ever repurchase NARS Sheer Matte.

Packaging

Sheer Matte does not come with a pump on its own – it is a standard screw-top bottle that you pour out. Nars has a pump that you can purchase separately for $6. Drugstore options have been coming out with pumps for years now; I just feel like if I’m paying $43 for a bottle of foundation…it should have a pump already. I should not have to accessorize a prestige product that comes with a prestige price-tag.

More than a Feeling

Although Sheer Matte was a flawless match and wore beautifully, I was not thrilled with it. I’m not a fan of thick foundations in the first place and this one is crazy thick. Thicker than, for example, honey–by a lot. If you tilted the bottle upside-down, capless, it would take a while before it poured out without additional coaxing. My skin is was decent, I wear medium coverage at most but this product is medium-to-full, depending on how you build it.

I was willing to deal with it for my wedding day (again, it did look nice) but it was definitely very, very opaque; don’t let its name–NARS Sheer Matte–fool you. I could absolutely feel this foundation perched on the surface of my skin (a feeling I loathe) in contrast to, say, Urban Decay Naked foundation or MUFE HD Invisible Cover.

Application

Aside from feel, the other big downfall to being thick and full coverage meant it took some elbow-grease to blend onto my skin. I started by dotting it on my face, then stippling it and buffing it in with my Sigma F80 Flat Top Kabuki (which I sang the praises of here; 2017: I still use this brush but am open to replacements after I had a ferrule go bad on one). I am thorough about buffing on a normal day – so a day where hundreds of photos will be taken? Exhaustive. With my normal foundation, I never need to break out additional tools to help me blend… but I not only needed to grab a second flat-top brush but I also needed to grab a damp BeautyBlender to help me get the job done (and no, I definitely did not apply too much product).

It made me crazy. Even after three or four applications prior, I was still stymied by the application of this stuff. Perhaps a trowel would have been more appropriate? Once blended, it looked fantastic. The finish wasn’t too so matte that I looked dehydrated, but it did seem that if you do not thoroughly exfoliate and moisturize prior to application, you’re gonna have a bad time. I applied it over a combination of Benefit PoreFessional (nose area), and Hourglass Veil Mineral Primer and set with Urban Decay All Nighter Setting Spray.

The Bottom Line

I went and read reviews of NARS Sheet Matte after the fact (living on the edge again) – my thoughts are not isolated. Sephora has the product at 4 stars; not sure how because there are 2- and 3-star reviews for days if you read. Reviews praised the color range but scorned the lack of pump as well as the thickness and difficulty blending. Reviews indicate that it lacks shine control and that it cannot hold up to heat or sweat. Others confirmed that is unforgiving when it comes to flakes; perhaps I should change my suggestion of thorough exfoliation to aggressive exfoliation. We cannot know what prep these customers used, but the frequency of these complaints about NARS Sheer Matte substantiates my own.

Those who are willing to fight and spend 10+ minutes just on blending will be rewarded with a lovely base. I cannot justify that amount of time on one step, though. Ultimately, I would only recommend NARS Sheer Matte foundation if you match it exactly and need special event makeup. I do not feel that this is appropriate for regular/daily-use.

Cool Beauty Products I’ve Seen Lately

Being a blogger on a no buy is a challenging position to be in. I ought to remain at least vaguely aware of wtf is happening (ABH Subculture) and what cool beauty products are launching. ALl oh this, of course, without becoming tempted enough to make purchases.

You are cordially invited to join me in marveling at my first world problems.

Anyway, as a result of

  • trying to stay at least semi-abreast of what is coming out or
  • shopping for other things and seeing ads or seeing unrelated albeit interesting search results and
  • occasionally tagging along with a coworker to Ulta during lunch to help her with product recommendations
–I’ve seen some cool beauty products lately! I haven’t purchased any of these items, but I wanted to share what caught my eye.

Cool Beauty Products I've Seen Lately - Hourglass Ambient Lighting Blush Mini

Hourglass Ambient Lighting Blush Mini

I’ve tried an Hourglass mini before, but ultimately invested in the full sized product because, well, the product is fantastic. I imagine that’s no different with the Ambient Lighting Blushes, but let’s say you’re gift shopping and have a limit of $25-30. This little one, currently only available in Mood Exposure, runs $24.

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Discontinued Products I Miss vol. 2

I’ve written about the list of products that have been sent to the metaphorical glue factory, and since then, the list has only grown.

DIY Hair Gloss Supplies

RIP My Preferred DIY Hair Glaze Products

The Clairol Radiance line carried at Sally’s has been discontinued, and I only found out days ago thanks to a comment from a reader. I have to find a new method to execute my DIY hair glossing treatment! I aim to have a new regimen established by December. I’d tackle this sooner, but I’m getting my balayage touched up in a few weeks and its fairly pointless to mess with it when my hair is in tip-top shape.

Discontinued Products I Miss - St Ives Whipped Silk Lotion

The Best Drugstore Lotion, Ever

This isn’t a new or recent discontinuation, I just found myself wishing it was still made. St Ives Whipped Silk body lotion was cheap, moisturizing, lightweight, lightly scented, and all-around awesome. Unfortunately, they discontinued it in the US in favor of what is, as far as I can tell, a bunch of heavily fragranced, sticky trash.

Also, RIP the Aroma Steam body washes. Those things were amazing too, dang it!

More Discontinued Products I Miss after the jump.

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L’Oreal Telescopic Carbon Black Mascara

Note: This is a legacy post that has been given a facelift! Some minor adjustments have been made to format and readability, but the content is the same with spot-updates from today!


(In 2015) I’d been using L’Oreal Voluminous Million Lashes Excess for a while and liked it well enough. I was picking up a waterproof tube (of something else) for a wedding I went to in June 2015 when I decided to pick up a tube of L’Oreal Telescopic Carbon Black, too (not waterproof).

Telescopic Carbon Black Mascara - Stock Photo

TL;DR? I love it.

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How I Save on Beauty Products

Reigning in my Beauty Spending

I’m acknowledging that I’m fortunate to be in a place where I can spend money on what many would deem a completely frivolous hobby.

Actually Use the Damn Samples

Raise your hand if you’ve ever had a drawer or bin full of sample products that went neglected for ages! So many retailers do free samples with purchase, not to mention Gift With Purchase (GWP) promotions. I’d toss them in a centralized location with the intention of using them when the occasion arose (traveling, feeling adventurous, etc) – but even the products I already knew I liked went unused. Stupid! I had accumulated 10 sample tubes of mascara at one point, then found myself replenishing my (favorite) drugstore one. Why?! I had at least six months (realistically more) of product there, even assuming I disliked half of them!

Granted, not all samples are going to be appropriate for you. Foil packs of foundation, for instance – I have what feels like a thousand and none are right for me. But the ones you will use? Use them!

  • Pre-pack a travel beauty bag. One less thing to check off the travel to-do list.
  • If you have a desk or locker at work, stash some samples there. Future you (or a teammate!) will thank you.

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