tinted moisturizer Archives

I feel like it has been a while since we’ve had an absurdly long product name.

Mineral-peddling beauty brand bareMinerals is has released a new face product for its loyal fans who want simple-to-use products to improve their complexion without a bunch of fuss. A mouthful, the bareMinerals Complexion Rescue Tinted Hydrating Gel Cream claims to combine the best of tinted moisturizers, BB, and CC creams.

bareMinerals Complexion Rescue Tinted Hydrating Gel Cream

Whoop – hold on. Really, there’s nothing that makes a CC cream especially different from a BB cream; it’s just marketing. CC usually stands for, “Color Correcting,” but it is still just a BB cream – maybe it has a bit of green to help neutralize some red, or a bit of lavender to neutralize sallowness. That doesn’t make it a different product class! So, we’ll nix that and say it claims to combine the best of tinted moisturizers and BB creams.

The bareMinerals Complexion Rescue Tinted Hydrating Gel Cream is an SPF 30 tinted moisturizer with a surprising first ingredient (as far as bareMinerals products are concerned, at least): Water. After that, there’s a boatload of non-mineral content – humectants, emollients, ingredients that help slow or prevent oxidation (something common with bareMinerals products). It doesn’t seem to have a super-star cast of ingredients, but it also doesn’t feature anything off the wall. It is both silicone and oil free, which is a plus if you like to avoid those things.

But it also contains mineral electrolytes that will energize your skin when you use the product. Holy shit. Really? Reading the product description makes me want to go watch Idiocracy. Even if the product contained electrolyte content, 1) it is small and 2) the skin on your face would absorb a hilariously small amount and 3) please excuse me while I beat my face off my desk at how ridiculously foolish this marketing attempt was.

Anwyay, being a tinted moisturizer, bareMinerals Complexion Rescue Tinted Hydrating Gel Cream offers a sheer finish which will likely be well-received by the masses of bareMinerals faithful. I, however, am a little skeptical that it is much more than a tinted moisturizer with sunscreen. Is a tinted moisturizer with SPF really worth nearly thirty dollars? I personally don’t think so (and even if I did think so, the electrolyte-marketing was really off-putting). My Ponds Luminous Finish BB+ is a third of that and isn’t relying on a lengthy, gimmicky name or marketing claims, (Complexion Rescue Tinted Hydrating Gel Cream!).

Just call the product what it is! If it’s a good product, you shouldn’t need to build a mountain of nonsense marketing buzzwords around it.

bareMinerals is selling a new complexion brush to accompany the release of the Complexion Rescue Tinted Hydrating Gel Cream, the Smoothing Face Brush.

bareMinerals Complexion Rescue Tinted Hydrating Gel Cream - Smoothing Face Brush

This duo-fibre brush has a domed head and looks as though it should blend and buff face products (tinted moisturizers, foundations, y’know). I liked the idea of the brush that was released with their serum foundation, but never got to check it out – I heard mixed reviews; some weren’t impressed, others loved it…if not for the efficacy, for the novelty. This brush, however, seems pretty straightforward and should do well with all types of facial base products. Personally, I wouldn’t buy it, preferring instead to spend my money on Sigma.

You can buy both products for $29 each at Sephora, Ulta, and bareMinerals directly, if you’re so inclined.

I received a sample foil of the new Olay Fresh Effects BB Cream in Light to Medium recently, and because I was feeling kind of blah but not blah enough to break out my foundation, I ripped the sucker open to slap it on my face. This is the first product I have written about that I did not bother to research before slapping it on my face – crazy. I felt like living on the edge, I guess. I had no idea what kind of marketing or claims were associated with this product other than that it is new, it is from Olay, and it is listed as a BB Cream.

Here’s what the Olay site has to say:

Finish your daily beauty regimen with the all-in-one solution with 6 skin-perfecting benefits:

• Refreshes skin instantly
• Brightens for a radiant glow
• Evens tone with a splash of sheer color
• Hydrates for 24 hours
• Smoothes for softer feeling skin
• Protects against UV damage with SPF 15
• Infused with essence of honeysuckle and white tea

As far as my experience (which, again, occurred before I checked the product out) – the contents of the foil packet felt light on the pads of my fingers and was easy to apply – smoothing it on and blending it out was easy with just my fingers thanks to the light consistency. Though it looked pretty opaque when squeezed from the packet onto my fingers, I found that it was actually quite sheer as I applied it to my face. Using my lighted mirror as well as varying mirrors and levels of lighting, I tried (and failed, fortunately!) to see any lines where the color was showing or off – although I did not see any harsh lines, this did pull a warmer on me than my skin actually is.

Although the Fresh Effects BB Cream’s packaging says that it is, well, a BB Cream, it then indicates that it is a, “skin perfecting tinted moisturizer.” The distinction is important – although a lot of popular Western brands are trying to cash in on the BB cream market, most offerings are not really BB Creams, and are typically just tinted moisturizers with the addition of sunscreen – meaning they are not actually alternatives to foundations and so forth. This product, though it felt nice going on, is entirely too thin to be a true BB Cream.

The first trait of this product that struck me, though, was not how light it felt, how easily it applied, or how sheer it was – it was the scent. As it turns out, Olay Fresh Effects BB Cream really means, “Olay heavily perfumed BB Cream.” If you are familiar with the fragrance used in Olay’s Quench line of body washes, lotions, etc. — it is that scent, or something very close to it. I’m indifferent to the scent as a body product but for the love of cats why would you add that to a face product and not warn people? Not thrilled with that aspect at all, especially as I started sneezing shortly after putting it on. I do not have any known allergies (unknown-unknowns, etc) to anything in this stuff, but I abhor strongly scented products that are designed to linger on my face (i.e., moisturizer, foundation, etc).

Because I only had a foil pack, I don’t have any pictures for you, so we’ll live with a stock photo.

Now, to tackle the claims:

Refreshes skin instantly – The fact that it feels moisturizing is quite nice, and that may be what they mean – but something like this should not be applied onto anything but freshly washed skin that shouldn’t already need refreshing.
Brightens for a radiant glow – I do not feel that it brightened my complexion but it does leave a dewy finish, but doesn’t appear to be shimmery like some products boasting radiance have.
Evens tone with a splash of sheer color – The product does have sheer color, but if you have anything other than light splotchiness, you may want something heavier duty like a Korean BB Cream or straight-up foundation because this is little more than a tinted moisturizer.
Hydrates for 24 hours – Nope. Not in the winter, anyway. Beyond that, do not forget that this, and products like it, are cosmetics. Wash your face before bed!
Smoothes for softer feeling skin – Immediately after applying, my skin did feel slightly softer than before I applied, but otherwise my skin felt normal throughout the day.
Protects against UV damage with SPF 15 – It is true that this product contains sunscreen, but like any sunscreen it is recommended that you reapply. Don’t be that person reapplying tinted moisturizer without removing the old layer, okay? It will not be flattering.
Infused with essence of honeysuckle and white tea – Great, I like both of those things – unfortunately neither of those were what the smell is. White tea has antioxidants, but I can’t imagine the concentration in this product is high enough to combat a thing.

This is by no means a bad product, but it is important to recognize it for what it is – a tinted moisturizer, not an actual BB Cream. If scented facial products do not bother you, Olay Fresh Effects BB Cream is available online and at drugstores for between $10-14. Between the dewy finish (not cute for me, I have some pores that were a little obvious) and the smell that I just could not get past, I washed it off when I got home and will not be purchasing a full sized tube.

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