I feel like it has been a while since we’ve had an absurdly long product name.
Mineral-peddling beauty brand bareMinerals is has released a new face product for its loyal fans who want simple-to-use products to improve their complexion without a bunch of fuss. A mouthful, the bareMinerals Complexion Rescue Tinted Hydrating Gel Cream claims to combine the best of tinted moisturizers, BB, and CC creams.
Whoop – hold on. Really, there’s nothing that makes a CC cream especially different from a BB cream; it’s just marketing. CC usually stands for, “Color Correcting,” but it is still just a BB cream – maybe it has a bit of green to help neutralize some red, or a bit of lavender to neutralize sallowness. That doesn’t make it a different product class! So, we’ll nix that and say it claims to combine the best of tinted moisturizers and BB creams.
The bareMinerals Complexion Rescue Tinted Hydrating Gel Cream is an SPF 30 tinted moisturizer with a surprising first ingredient (as far as bareMinerals products are concerned, at least): Water. After that, there’s a boatload of non-mineral content – humectants, emollients, ingredients that help slow or prevent oxidation (something common with bareMinerals products). It doesn’t seem to have a super-star cast of ingredients, but it also doesn’t feature anything off the wall. It is both silicone and oil free, which is a plus if you like to avoid those things.
But it also contains mineral electrolytes that will energize your skin when you use the product. Holy shit. Really? Reading the product description makes me want to go watch Idiocracy. Even if the product contained electrolyte content, 1) it is small and 2) the skin on your face would absorb a hilariously small amount and 3) please excuse me while I beat my face off my desk at how ridiculously foolish this marketing attempt was.
Anwyay, being a tinted moisturizer, bareMinerals Complexion Rescue Tinted Hydrating Gel Cream offers a sheer finish which will likely be well-received by the masses of bareMinerals faithful. I, however, am a little skeptical that it is much more than a tinted moisturizer with sunscreen. Is a tinted moisturizer with SPF really worth nearly thirty dollars? I personally don’t think so (and even if I did think so, the electrolyte-marketing was really off-putting). My Ponds Luminous Finish BB+ is a third of that and isn’t relying on a lengthy, gimmicky name or marketing claims, (Complexion Rescue Tinted Hydrating Gel Cream!).
Just call the product what it is! If it’s a good product, you shouldn’t need to build a mountain of nonsense marketing buzzwords around it.
bareMinerals is selling a new complexion brush to accompany the release of the Complexion Rescue Tinted Hydrating Gel Cream, the Smoothing Face Brush.
This duo-fibre brush has a domed head and looks as though it should blend and buff face products (tinted moisturizers, foundations, y’know). I liked the idea of the brush that was released with their serum foundation, but never got to check it out – I heard mixed reviews; some weren’t impressed, others loved it…if not for the efficacy, for the novelty. This brush, however, seems pretty straightforward and should do well with all types of facial base products. Personally, I wouldn’t buy it, preferring instead to spend my money on Sigma.