Bi-Weekly WTF :: Vol 15 – Inclusivity

Inclusivity - or how YSL failed at it, anyway

Before I jump into this topic I want to make a critical acknowledgement: I am not a POC, so my perspective is just observation as someone who is ultimately not directly impacted by oversights of this nature. For those who are impacted, I am angry and disappointed that this ridiculous, unacceptable phenomena persists. I hope if enough of us band together, express outrage, and vote with our dollars, that things will change.

On Inclusivity

I read a good article last week from Fashionista regarding swatches and inclusivity; while I’ve known that inclusivity and product development for a diverse range of skin tones IS a problem, I can’t fathom why, in 2018 it is so damn hard. Fair-to-medium skin tones are far from the only consumers looking to purchase cosmetic products. Yet when new brands or products from existing brands are launched, they seem to have that same myopic focus. Fenty knocked it out of the park with their 40 shade foundation range at launch; other brands are scrambling to catch up to their example.

Swatch Scandals

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A Bit Shady: OPI Swatches

Nail polish was my first (beauty) love. Even though my nail polish wardrobe is smaller these days I’m lame, I still feel a rush of completely ridiculous excitement when I spot a majestic shade. (Zoya Dream, can you stop haunting me? Thanks.) OPI makes my longest-loved (still manufactured) shade, I’m Not Really a Waitress. I don’t really wear it year-round anymore, but it is pretty much the only thing on my nails from Thanksgiving through Christmas. It makes guest appearances throughout the year as the mood strikes. It was on one such mission to plan repurchase and admire swatches of this polish that I noticed that OPI swatches are inaccurate, computer-generated garbage.

OPI Swatches aren’t Swatches

Not in that they’re low-quality, shoddy lighting, on ugly nails. No – OPI swatches are flat-out digitally whipped up lies. Not retouched, nay; a fabrication in their entirety.

My beloved, beautifully swatched by

Then, the ridiculous embarrassment provided by OPI themselves:

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