Before I jump into this topic I want to make a critical acknowledgement: I am not a POC, so my perspective is just observation as someone who is ultimately not directly impacted by oversights of this nature. For those who are impacted, I am angry and disappointed that this ridiculous, unacceptable phenomena persists. I hope if enough of us band together, express outrage, and vote with our dollars, that things will change.
I read a good article last week from Fashionista regarding swatches and inclusivity; while I’ve known that inclusivity and product development for a diverse range of skin tones IS a problem, I can’t fathom why, in 2018 it is so damn hard. Fair-to-medium skin tones are far from the only consumers looking to purchase cosmetic products. Yet when new brands or products from existing brands are launched, they seem to have that same myopic focus. Fenty knocked it out of the park with their 40 shade foundation range at launch; other brands are scrambling to catch up to their example.