The Beauty Industry is Powered by FOMO

For a while now, I’ve complained about the beauty industry generally being exhausting with its oversaturated product launches. There’s been little innovation; the brands are largely trend-chasing rather than trend-setting.

The severity of the symptom is newer, but the root cause isn’t. Fundamentally, the consumerism that advances success of the beauty industry is powered by FOMO. It isn’t an internet or social media problem, either, though they certainly exacerbate it; think of, pre-widespread internet adoption – people were buying glossy magazines. Different format, but just another example of how the modern beauty industry is powered by FOMO (or, was).


Quick pause – in case you, like me, resent cutesy acronyms and would benefit from knowing WTF I’m talking about:

FOMO, or the, “fear of missing out,” is a psychological phenomenon whereby people have an irrational desire to partake in an experience to avoid the regret of not doing so.

So, in other words, brands that fuel the FOMO engine are the most successful. FOMO is the reason behind flash sales, waiting lists, and social media “unboxing” videos. Unfortunately, FOMO is also the reason why the beauty industry is in a constant state of “newness.”

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Bi-Weekly WTF :: Vol 15 – Inclusivity

Inclusivity - or how YSL failed at it, anyway

Before I jump into this topic I want to make a critical acknowledgement: I am not a POC, so my perspective is just observation as someone who is ultimately not directly impacted by oversights of this nature. For those who are impacted, I am angry and disappointed that this ridiculous, unacceptable phenomena persists. I hope if enough of us band together, express outrage, and vote with our dollars, that things will change.

On Inclusivity

I read a good article last week from Fashionista regarding swatches and inclusivity; while I’ve known that inclusivity and product development for a diverse range of skin tones IS a problem, I can’t fathom why, in 2018 it is so damn hard. Fair-to-medium skin tones are far from the only consumers looking to purchase cosmetic products. Yet when new brands or products from existing brands are launched, they seem to have that same myopic focus. Fenty knocked it out of the park with their 40 shade foundation range at launch; other brands are scrambling to catch up to their example.

Swatch Scandals

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