Over the last decade, drugstore cosmetics have made some major strides in competing with prestige performance. Some think this is due to the ownership structure in the beauty industry and the fact that many drugstore AND prestige brands share parent companies; others think it is due to the natural effects of trying to maintain a competitive edge. I know that it is both – but I’m not here to debate the why. I just want to talk about some great drugstore brands!
Maybelline & L’Oreal
…are owned by the same parent company, so I’m lumping them together especially since I’m talking about the same types of products. I’ve reviewed and REALLY liked both of their gel liners before (I do prefer Maybelline’s gel a bit more). Their cream and pressed-pigment shadows are jaw-droppingly good, especially if you can snag them with a coupon.
Although there are other concealers that undoubtedly outperform Maybelline’s Instant Age Rewind concealer., , they all take more work to apply and blend. I use it at least three days a week. The intersection of price, performance, and convenience is just right for me.
They haven’t made me a cult fan of other products yet, but I’ve been an adherent to L’Oreal Telescopic Carbon black for years now – and I’ve enjoyed other formulas from them too (like Million Lashes Excess).
Wet n Wild
My first memory of painting my nails as a kid isn’t accompanied by a color, but a brand. I remember clutching a Wet n Wild polish bottle not unlike the one pictured above by Nichole from Bedlam Beauty. Lacking dexterity, I tried and repeatedly failed to neatly paint my digits perched precariously over an old, tattered towel freckled with drops of dried polish. Better that than the floor, right?