elf wow brow gel, $4
I was browsing through Target’s beauty aisles – as a basic white girl is wont to do – seeking NYX Milk pencils. En route, I happened to spot elf Wow Brow gel. The name is reminiscent of a Benefit product, but this does not phase me. For $4 per 0.12 oz pop, I decide to try this fiber-containing formula even though I’m not currently in the market for brow products (currently using Anastasia Dipbrow Gel ($9-18) that is SO NICE and yes I still need to write about it).
Like all elf products, elf Wow Brow packaging is unassuming in a black cylinder. Some people want to be seduced with packaging – and don’t get me wrong; I swoon over Hourglass like the rest of ’em – but I’m comfortable with simple and practical. The spoolie housed inside does not beat benefit’s in Gimme Brow and Gimme Brow+ but for the price difference, I’ll live. (Hell, I may be able to clean a Gimme Brow+ spoolie and use it if I must).
Examining the five shade selection, I couldn’t decide what I needed; I grabbed two. As it turns out, elf’s interpretation of Taupe differs both from my understanding of the shade as well as most other brow product manufacturers, so I grabbed it and what they deem Neutral Brown. Neutral Brown seems closer to what I expect from a Taupe shade.
Here they are in real life.