Too Faced Selfie Powders :: An Afterthought

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Too Faced Selfie PowderToo Faced Selfie Powders

When I was researching the Too Faced Selfie Powders for last week’s post, I came across a thread on a popular makeup community discussing the product. The discussion was split roughly 50/50 – with some expressing feelings similar to mine, and others saying it was cute/kitschy/fun/etc.

There were, however, a few people who were neither for the Too Faced Selfie Powders nor against them that questioned the criticism. One participant adds something along the lines of (this is paraphrased):

I don’t understand why the Too Faced Selfie Powders are getting so much hate – why is this worse than silly nerd collections by Indie makeup brands?

It’s a good question, and it makes you think about the product and issue a little more. But I have a good answer.

Here’s the difference:

Geek Chic’s adorable Sailor Moon collection and Hello Waffle’s hilarious Archer-themed collections are just eyeshadows. They don’t claim to do anything special, they’re just cute eyeshadows with fun names. Too Faced Selfie Powders, on the other hand, are literally marketed as being, “filters,” for your real-life face…they’re just colored powders. At best, they’re for color correction. They aren’t appealing to a fandom, they’re marketing a product claiming that it does something that, realistically, it doesn’t do.

Burts Bees Ultra Conditioning Lip Balm

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I’ve admitted before that I’m a lip balm junkie. For me, the gold standard is a sub-$2 tube of Dr. Pepper Lip Smackers. Yes, still. Judge all you like.

But I don’t always want to use it (especially now that the rights to it are changing hands and who knows if it will retain its glory?) – maybe I don’t want the tint. Maybe I want something thicker if my lips are really struggling. My fall-back is good ol’ classic Cherry Chap-Stik, even though it is more of a barrier and less of a moisturizer.

Burts Bees Ultra Conditioning

It was time to buy a new tube, and a friend recommended Burts Bees Ultra Conditioning Lip Balm with Kokum Butter. I used classic Burt’s Bees when I was a teenager and liked it alright, so I figured if this was anything similar it should be a good try.

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Worth it? Wet Brush

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A similarly skeptical friend (the one who alerted me to the Silkn Flash & Go Freedom) recently got her hair done. At the salon, post-wash, her stylist used an amazing hairbrush on her hair. It made quick work of detangling (finishing in just a few brush-strokes) and didn’t tug or pull a single time – she found out that it was called the Wet Brush. She was so impressed that she bought one from the salon on the spot and shared her experience with me soon after.

The Wet Brush - Stock Photo

She tried it out at home to ensure that it was not just some hairdresser magic, and enjoyed the same results – both with wet and dry hair. She found that the bristles flex as needed to gently pass through hair without tugging.

I’ve been using a classic Denman for the past year or so, being tired of yet another $5 Conair that inevitably breaks, is hard to clean, or whose nubby-tipped bristles lose their tips, scratching my scalp and yanking my hair. The Denman is fine, it works, but it isn’t winning any Outstanding Hairbrush awards in my book. I wasn’t really looking to replace it, though (if it ain’t broke, etc). I figured if I wanted to, I’d look into a Tangle Teezer or a dupe of it.

But with her endorsement of the Wet Brush, I was curious. I found that it is not a salon exclusive, but that you can buy it from Amazon.com, Sally Beauty, and Target, among other places for about $8-9. That’s not bad. I still wasn’t planning on it right away, but kept the idea in the back of my mind.

I renewed my Sally Beauty membership last month and still had the resulting $5 off coupon to use, plus their nearly-always-available 15% off circular coupon. I stopped in when I was nearby and rather than getting even more gel nail polish (though their new Nail Studio is pretty neat!), I picked up the Original Wet Brush – between my membership discount, the 15% off, and the $5 off, I got the brush for $2.69. They had one that had boar bristles (says it is great for Dry Shampoo users) as well as the ones I was looking to try, but I opted for the original for the sake of science.

The Original Wet Brush Packaging

The Brush Itself:

I prodded the Wet Brush’s bristles in the packaging. They do flex, but they seemed to flex a little differently each time I touched, depending on the angle and amount of force I applied. It was neat, I thought. The brand says the unique flexibility is owed to their IntelliFlex bristles tipped with SofTip nubs to ensure gentle use. To be frank, I don’t care for the silly marketing names. The bristles aren’t, “smart,” bristles. They are, however, a neat polymer that does allow them to flex as needed to provide just the right amount of resistance. I’m more interested in how they achieved that than I am in them passing it off like it is an intelligent device.

When I unpackaged it at home, I was pleased to find that the brush has a relatively slim profile – the bristles are by no means short, but the plastic back is flat and not bulky.

The Wet Brush - Profile

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LimeCrime – No Thanks, I’m Fine

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Years ago, and I do mean years ago – like six or seven of them – I spotted an oddly colored cyan lipstick on an obscure website (kind of like Urban Outfitters, but smaller). I have no desire to slap cyan on my face, but I was curious enough to see what other weird things this LimeCrime brand had. They had some unique ones, for the time – a minty green, a fun, pale tangerine, but at like $18/tube (I think!). I wasn’t into cosmetics at the time so I did pass them by, but I did remember the LimeCrime brand just because I’d never seen anything like them…but remember, I also wasn’t into makeup at the time.

Since I’ve gotten into makeup, though, I’ve learned about how LimeCrime’s proprietress, Doe Deere (and is that your real name? No – but I don’t really care about that) lacks a professional touch…to put it succinctly.

I still liked seeing the silly purple tubes when they’d pop up on YouTube and actually really liked the look of a few of the Velvetine shades, but I could never bring myself to pull the trigger and make a purchase. The cost, the ultimate wearability, and the fact that, well, I’d be supporting someone with a well-documented history of a) not being cool and b) being awful to customers when problems are reported. We make mistakes, we’re just people. Running a business comes with its own challenges, too. Most of us learn and grow, apologize for our missteps and commit ourselves to doing better next time – but the overwhelming volume of evidence suggests that Ms. Deere thinks she is exempt from these things.

Most recently, they have become embroiled in a pretty substantial credit card fraud scandal. At minimum, hundreds of customers’ credit cards were compromised (PayPal transactions seem OK) after making purchases from LimeCrime’s site. Instead of handling it properly, LimeCrime stayed VERY hush-hush, like, “If we don’t talk about it, maybe it will go away!” until the collective outcry became so great that they had no chance but to acknowledge it…which they did with a load of BS (was linked, but they deleted the post; go figure). They have not been helping concerned customers, and everything about it has been immensely unprofessional. Unapologetic. So many things.

I’m not going to flood you with a wall of text on this. There are many walls of text already written, such as this one, that chronicle the history of LimeCrime and their questionable business practices, and social media is rife with disappointed customers sharing their stories.

I will not be making any purchases from LimeCrime either directly or through resellers. I won’t tell you what to do with your life/money, but if business ethics/general decency of the companies who get your money concerns you, I suggest looking into it so you can decide for yourself.

Too Faced Selfie Powders

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I’m kind of an Instagram fledgling. I mostly use it to follow makeup artists and brands I admire; I’m not into selfies, and I’m mostly posting blog content. Given that it isn’t my most-active platform, I’m usually surprised when I learn about new products via Instagram before I hear of them elsewhere.

Too Faced Selfie PowderToo Faced Selfie Powders

 

 

The Too Faced Selfie Powders are one such example. Too Faced has been flooding the tubes with #tfnofilter for a little bit, but until they dropped the Selfie Powders I just figured it was the standard cutesy, “nofilter,” hashtag with some branding slapped on. Basically, Too Faced has come out with luminous powders that claim to act like Instagram filters IRL.

“Light-filtering, photo-enhancing powders.”

Yeeep.

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Double-Sided Z-Palette

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I got my first Z-Palette last year as a gift from a friend made from a community we both belong to. The hype is real, and worth it. As someone who has little space to store my makeup, the fewer bulky, individually packaged items the better. I haven’t filled my large, hot-pink Z-palette yet (and probably won’t for a while), but I love it.

If you aren’t familiar with the brand/product, let me bring you up to speed. A makeup artist wanted a solution to simplify her work and what she needed to bring with her. She created an empty, magnetized palette that you can fill with whatever depotted makeup (or pan refills) your heart desires; mix and match to your heart’s content. It sounds so simple and straightforward, but most, “build your own,” palettes limited you to a specific pan size/shape (sometimes limiting you to their brand).

Four main things I love:

  • It has a clear window so I can see what I put inside.
    My genius (cough) is unfortunately punctuated with bouts of airheadedness, so this is a big help.
  • It isn’t limited to one pan size or shape – it is completely free-form.
    This is a nice contrast to other companies’, “Build Your Own,” palette options. I have two MAC shadows, a MAC blush, a Sephora shadow, a wee Stila shadow amongst other things in mine – all different pan sizes.
  • They come with magnets to secure depotted items that may come in non-magnetic pans.
  • They aren’t bulky. They are travel friendly…in all sizes.

So last Monday when I got an email from them announcing their Double-Sided Z-Palette I was pretty delighted. Although this isn’t something I’m ready to buy because my collection doesn’t call for it, it is a really awesome new offering.

double-sided z-paletteThe new Double-Sided Z-Palette

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