Surprised: Maybelline Gel Liner

For you, I have sinned.

Okay, not really. I just wound up doing something you aren’t supposed to, beauty-wise.
And maybe it wasn’t for you, but it does end up benefiting you!

My fiance and I host a game night in our home for a small group of friends. This used to be on Saturdays, but we tried it out last Friday night. These nights routinely run until 2-3pm. My weekdays begin at 5am. I did my eye makeup (a neutral shimmery eye with Maybelline Gel Liner) at 5:45am on Friday morning, worked a full day of work, had a handful of errands to run, and then a house to hastily clean (moving it to Friday was a last-minute decision) before our company arrived. Woo, my makeup wasn’t a mess by the time we were starting, around 8:00pm.

When we wrapped things up around 2am, I promptly shambled to my bed and fell asleep. I am sad to admit that I can’t stay up like I used to, and I am amused to admit that though I am almost militant about makeup-removal-before-bed – I didn’t. In the future, I will nap before our entertaining so I am not a zombie by the time it concludes who does not neglect her routine.

Now, this is the Maybelline Gel Liner I discussed back in my Drugstore Gel Liner Comparison post last month, fully named Maybelline Eye Studio Lasting Drama Gel Liner 24H. I used the shade Blackest Black.

I woke up at 10:16 after having slept a miraculous eight hours. I am normally a side/stomach sleeper, so the fact that I was not remotely raccoon-esque was a feat in itself. Somehow, not only was I not raccoon-esque, my liner was more or less intact. Yes, read that again. Twenty-eight-and-a-half hours. My reaction? Awesome. Take a picture, then remove this stuff!

My groggy self thought it would use my phone’s front-facing camera for this (which isn’t as good as the rear-facing or the other two cameras I have access to), but I think it is sufficient:

Maybelline Gel Liner - 28.5 Hours Post-ApplicationMaybelline Gel Liner 28.5 hours after application

There. Not budged, watery-pollen-allergy-eyes and all. I didn’t even use primer yesterday when I slapped this stuff on.


Basically, I’m telling you that you need this in your life. I have not used any prestige gel liners like MAC Fluidline or Bobbi Brown’s gel liners, but unless you’re looking for a specific, crazy color that they carry, why bother? The Maybelline Gel Liner is opaque, applies easily, isn’t awkwardly shiny, and stays put. At only $6-8 per pot plus the fact that it is a brand that is frequently on sale at drugstores, mass merchants, grocers, and online, PLUS the fact that there’s almost always a $1 off coupon available, why would you bother with the more expensive brands? This item is available almost freaking everywhere, including Amazon. Run, don’t walk.

Disclosure: Seriously, I love this liner. This post wasn’t sponsored, and I was willing to share my beauty misdeed just to prove how awesome this product is. That said, some of the links in this post are affiliate links – this means I may get a very small percentage of the sale if you decide to buy something. I only recommend products I’ve tried and verified as awesome. And this one really is awesome.

Milani EasyBrow Automatic Pencil

I overlooked it for years, but the presence of groomed brows can really do a lot for a face. There are various methods by which you can achieve this – brow pencil, brow powder, tinted gel/mousse/pomade, brow tinting (dye), or if you’re extra-extreme you could go for the whole, “permanent makeup,” bit aka tattooed on awkwardness. If you want to keep things easy, pencils or powders are the way to go. I wanted to try a pencil without shelling out for an Anastasia Brow Wiz, so enter Milani EasyBrow Automatic Pencil (which has a similar idea, packaging-wise, as the Brow Wiz).

 Milani EasyBrow Automatic Pencil - Natural Taupe and Dark BrownMilani EasyBrow Automatic Pencil – Natural Taupe and Dark Brown
The messy cap? That’s why you don’t cap things without looking at them.

Surprisingly hard to get me hands on in my area (no one seems to carry it! I had to order it), I was excited when the products arrived. The stick has two ends – one end houses the product, and the other contains a spoolie brush, both are protected with a cap. The center of the stick is printed with the product name and color but it is printed in gold (the stick, as you can see, is a light brown or taupe color) and is difficult to read. Fortunately, closer to the spoolie end there is a band with the color printed on it. I purchased Dark Brown and Natural Taupe; my brows either neither color, but I planned to use them in concert with one another and blend them to get closer to my haircolor.

The Milani EasyBrow Automatic Pencil was a bit surprising to me. It is both wider in diameter than I anticipated and it is SOFTER than I anticipated. Softness isn’t usually a quality we think of as negative, but when it comes to a brow pencil, you want a stiff product so you can easily produce dozens (or however many) of feather-light strokes that help define your brows. With this pencil it is entirely to easy to slip and end up with an awkward, hard line because it is so soft.

They have the consistency of a liner pencil (it glides too much!) rather than what a brow pencil should have. That isn’t to say this is a bad product, but there is a learning curve associated with it – you have to hold the product at an angle and use short, flicking strokes to achieve the right look. If you went a little too far, don’t worry – you then blend it out/together with the attached spoolie. Since the Milani EasyBrow Automatic Pencil is so soft, blending isn’t a very big deal…you will want to clean the spoolie off every so often, though, just as you would any other brush.

Milani EasyBrow Automatic Pencil swatchesMilani EasyBrow Automatic Pencil swatches – light hand above, more pressure below
From Left: Natural Taupe, Dark Brown

In all, although the products serve their purpose, I am on the fence about repurchasing. I really like brow powders and feel that I can get a more precise look with powder and wax than I can a soft pencil like this. This product, however, is very purse/makeup-bag-friendly and for those with much darker brows than myself may not be bothered by softness (rather, the ease of getting too bold a line). Someone who has more time to spend on their makeup regularly might be more satisfied than I am but ease and efficiency are both things that come into play, especially when I’m talking about a product called, “EasyBrow.” I don’t hate it, and I’m not immensely disappointed – but I was definitely hoping for greater performance from this product. If you’d like to give it a shot, the Milani EasyBrow Automatic Pencil is available from retail drugstores and for around $5.

Drugstore Gel Liner Comparison

So as you may or may not know, L’Oreal has a diverse portfolio of brands under its control. They own some high end names that you would be surprised about, but also some drugstore ones aside from the eponymous L’Oreal, but also Maybelline.

When I first started playing with makeup like a child learning how to do my makeup, I decided to try a gel liner. Pencil liners always seemed odd to me, and liquids were too prescise – gel seemed like a happy medium. After a good bit of research into the gel options, I was torn between Maybelline and L’Oreal – both are well-reviewed. I happened to have a coupon for the Maybelline one and a sale was running (yes, why pay retail?) so I went with it and was content.

Later (aka recently), once I was on the verge of running out of usable product (my own error caused it to dry out prematurely), I decided to purchase both and do drugstore gel liner comparison. Here, you have the L’Oreal Infallible Gel Lacquer Liner 24 Hour on the left and the Maybelline Eye Studio Lasting Drama Gel Eyeliner.

Drugstore Gel Liner Comparison - L'Oreal Infalliable Lacquer Liner 24Hour and Mabelline Eye Studio Lasting Drama Gel LinerDrugstore Gel Liner Comparison

This post is pretty photo-heavy, so please continue after the jump.

Read more