Milani EasyBrow Automatic Pencil

I overlooked it for years, but the presence of groomed brows can really do a lot for a face. There are various methods by which you can achieve this – brow pencil, brow powder, tinted gel/mousse/pomade, brow tinting (dye), or if you’re extra-extreme you could go for the whole, “permanent makeup,” bit aka tattooed on awkwardness. If you want to keep things easy, pencils or powders are the way to go. I wanted to try a pencil without shelling out for an Anastasia Brow Wiz, so enter Milani EasyBrow Automatic Pencil (which has a similar idea, packaging-wise, as the Brow Wiz).

 Milani EasyBrow Automatic Pencil - Natural Taupe and Dark BrownMilani EasyBrow Automatic Pencil – Natural Taupe and Dark Brown
The messy cap? That’s why you don’t cap things without looking at them.

Surprisingly hard to get me hands on in my area (no one seems to carry it! I had to order it), I was excited when the products arrived. The stick has two ends – one end houses the product, and the other contains a spoolie brush, both are protected with a cap. The center of the stick is printed with the product name and color but it is printed in gold (the stick, as you can see, is a light brown or taupe color) and is difficult to read. Fortunately, closer to the spoolie end there is a band with the color printed on it. I purchased Dark Brown and Natural Taupe; my brows either neither color, but I planned to use them in concert with one another and blend them to get closer to my haircolor.

The Milani EasyBrow Automatic Pencil was a bit surprising to me. It is both wider in diameter than I anticipated and it is SOFTER than I anticipated. Softness isn’t usually a quality we think of as negative, but when it comes to a brow pencil, you want a stiff product so you can easily produce dozens (or however many) of feather-light strokes that help define your brows. With this pencil it is entirely to easy to slip and end up with an awkward, hard line because it is so soft.

They have the consistency of a liner pencil (it glides too much!) rather than what a brow pencil should have. That isn’t to say this is a bad product, but there is a learning curve associated with it – you have to hold the product at an angle and use short, flicking strokes to achieve the right look. If you went a little too far, don’t worry – you then blend it out/together with the attached spoolie. Since the Milani EasyBrow Automatic Pencil is so soft, blending isn’t a very big deal…you will want to clean the spoolie off every so often, though, just as you would any other brush.

Milani EasyBrow Automatic Pencil swatchesMilani EasyBrow Automatic Pencil swatches – light hand above, more pressure below
From Left: Natural Taupe, Dark Brown

In all, although the products serve their purpose, I am on the fence about repurchasing. I really like brow powders and feel that I can get a more precise look with powder and wax than I can a soft pencil like this. This product, however, is very purse/makeup-bag-friendly and for those with much darker brows than myself may not be bothered by softness (rather, the ease of getting too bold a line). Someone who has more time to spend on their makeup regularly might be more satisfied than I am but ease and efficiency are both things that come into play, especially when I’m talking about a product called, “EasyBrow.” I don’t hate it, and I’m not immensely disappointed – but I was definitely hoping for greater performance from this product. If you’d like to give it a shot, the Milani EasyBrow Automatic Pencil is available from retail drugstores and for around $5.