Since 2004 (founded 2001), Clarisonic has been improving the cleansing game of countless people. Many of us suckers who bought into the sonic cleansing technology became devotees. The company was acquired by cosmetics giant L’Oreal in 2011. Since then, dozens of iterations of their cleansing devices have been designed and released. I’ve reviewed two of the devices – the Mia 2 and the Smart Profile.
Clarisonic Shutting Down as of 9/30/2020
The End of an Era
When the news dropped last week that L’Oreal is shutting down the Clarisonic brand, however, many beauty consumers (myself included) were shocked. They are closing effective September 30 of this year and immediately marked down everything 50% on their own site with guidance for other retailers to do the same. Retailers may continue to offer product after that date, but items are not being manufactured or restocked.
Hey, cool, another thing I (and many others) really like getting discontinued. Sweeeet.
Why?
Parent company L’Oreal reports:
This difficult decision was made so that L’Oréal can focus its attention on its other core business offerings.