L’Oreal Voluminous Deep Burgundy

Like many mascara-wearing people, black is my go-to. To be precise, my perennial favorite is L’Oreal Telescopic Carbon Black ($9), is always in stock in my vanity. Last time I stocked up on mascara, though, I decided to try something a little different for me: non-black mascara. L’Oreal Voluminous Deep Burgundy ($7) comes in a washable formula and is a little different, but not shocking.

So Edgy Of You (Not)

We’re not talking Euphoria-level adventurousness, here, though; L’Oreal Voluminous Deep Burgundy does not excude drama the way bright yellow, pink, or blue do. Indeed: I would wear navy but not bright blue.

Burgundy is not generally considered a soft shade, but when applied to lashes it comes across as a neutral. It is just slightly more fun than brown and note even remotely loud.

To most onlookers, it looks like any mascara; for me, a little softer than my usual, but still definitely providing richness and definition to my lashes. To you, the wearer, and to those with an eye for detail, though, it is ever so slightly burgundy.

For those of you living in a video-conference-centric world, most webcams in use by us mere mortals aren’t going to betray your departure from the norm. If anything, L’Oreal Voluminous Deep Burgundy comes across a little softer – so I tend to reach for a black so I look more awake on camera.

Different, now, but not New

Non-black mascara is actually not terribly new to me, though it is different now; a long-since loved-and-discontinued product was one. Almay’s Raisin Quartz mascara was a blackened plum that had a similar effect, enhancing the green tones in my eyes in a fun way.

The Bottom Line

The only thing I dislike is the fluffy-bristled wand. I much prefer short, stiff-bristled wands like Telescopic’s, but it is a minor detractor and I would still repurchase. I just found out, while writing this post, that they have a nice, rich green ($7) – and I just might buy that next.