For a couple years in a row now, I have managed to achieve both Sephora VIB status as well as Ulta’s Platinum status. I didn’t achieve these reward tiers only through spending on myself, though. In addition to my own personal spending, I:
- Buy gifts for others
- Buy blog giveaway items
- Extend my account perks to friends (VIB sales, Platinum perks) who pay me back
Continuously Achieving Premier Loyalty tiers
I can see how easy it would be to hit the premier loyalty tiers; even though I think the Dyson hair dryer is a bit frivolous, but purchase that and exclusively use prestige product and I’m sure it is as easy as that. I’m struggling, though, to comprehend how individual people are spending enough to maintain the über premier loyalty tiers year after year.
I think it would be easier to achieve at Ulta since Ulta offers more services (Brow Bar, Dermalogica skin services, nails, hair). On top of that, their product range is broader, including drugstore, more bath/personal care, and hair care.
The Bottom Line
So, in short, I’m curious – if any of you are multi-year VIB Rouge members, what does a year of Sephora purchases look like for you? Is it a lot of Drunk Elephant and Sunday Riley? Fragrance? Every palette that launches? Or are you buying gifts and offering up your perks and making orders on behalf of friends?
Ulta just launched Diamond this year but if you expect to achieve Diamond year-over-year, what will your purchases look like?