Bi-Weekly WTF :: Vol 14 – Azature Diamond Nail Polish

Diamond Nail Polish from Azature


If you’re new here, my hobbies include talking smack on unnecessarily expensive nail polish. I get (perhaps irrationally) angry when I see ludicrously expensive I came across another one yesterday, and to my surprise it was not yet another offering from repeat offender Louboutin!

Instead, this diamond nail polish from Azature more than takes the metaphorical and, hell, for that price, literal cake.

So Damn Foolish

Clocking in at a whopping $230,000, Azature’s Black Diamond polish was made as a single batch limited edition – and the formula was made with 267 carats of black diamond.


Aside from the, “I have so much money that I may as well shred it,” demographic…I don’t get it! Why even make diamond nail polish? It doesn’t enhance the color or hardness/strength-enhancing properties of the formula. It is nothing but brag fodder – but it isn’t impressive to drop a house’s worth of money on a damn bottle of nail polish.

Shockingly, there are no reviews to speak of.

The Bottom Line

There’s nothing this can do to be worth it. Not even my usual uncouth jokes that I refrain from on here would make it worth it! I realize that products like this aren’t targeted at us plebeians but it just seems ridiculous and ostentatious to do in the first place.

Don’t wish to take out a mortgage on nail polish – hey, me too! If the novelty of diamond in the polish excites you, they have less-ambitious formulas at $25 (pictured).

What ridiculous stuff have you seen this week?