Dear Haircare Companies,
Dry shampoo is a staple for me. In addition to saving me from situations where I don’t have as much time as I’d like, it is a regular part of my routine in that it helps me go a little longer between washing, especially when used my favorite way: before bed. This helps preserve the health of my hair in addition to saving me time, effort, blah blah blah.
Every one that I have tried, with the exception of my current favorite, is rife with varying strong perfume-y fragrance. Even my favorite is scented more than I’d like – though not as much as the competition I have tried. While I understand the goal of a scented dry shampoo in that it should help refresh your hair, I really don’t want to walk around smelling like my dry shampoo. So I ask this: please make a low-scent dry shampoo. Please.
Not Your Mother’s Clean Freak, “Refreshing,” Dry Shampoo.
Not an example of a low-scent dry shampoo.
In a rush the other day, I didn’t take a good look at the state of my hair before I left to start my day. When I got to work (early, thankfully), I felt that I could use a quick blast to help my hair have a little more life. Fortunately, I have a travel-sized can of Not Your Mother’s Clean Freak Dry Shampoo (long name, sheesh) in my desk. Being as that I arrive eons earlier than my teammates, I sprayed a quick blast at my roots – and coughed. Mmm, aerosol perfume – now with powder particles!
I got up and went to one of the restrooms (which for some ungodly reason do not have fans) and finished the job, but I had to keep moving around to avoid a lungful of this stuff. Granted, most dry shampoo is aerosol and you could have this happen – but of all the ones I have tried and all the times I have used it, this was the worst. The spray is dense, the fragrance is dense; even aiming the product at your roots (as intended) doesn’t prevent some of the powder-mist from settling wherever it feels like (like your top). I hope it dissipated before the next person went in; but even after the dry shampoo cloud itself disappears, the fragrance of this one lingers.
Low-scent dry shampoos would definitely be adopted. A lot of your consumers already wear perfume or some other fragrance. Having their fragrance-of-choice compete with their dry shampoo is no good. On the other hand, I’m sure some of your consumers, or your would-be consumers suffer in the midst of strong fragrances – so they either suffer while using your product, or they forego it. In the interest of keeping happy customers–and gaining new ones–I suggest that you, like Expo did with their dry erase markers, make a low-scent dry shampoo.
the Beauty Skeptic