Maybelline and Manny

Maybelline and Manny

A couple months ago, Maybelline, purveyors of my favorite (and therefore most-purchased and most-used) drugstore concealer, announced that MannyMUA as a new, “face,” of Maybelline.

What This Post is Not

This post is not commentary on the presence of men in the beauty community. It doesn’t bother me that some gentlemen enjoy cosmetics. That just means we have something in common.¬†Manny Fans: If you’re reading, this isn’t a Roast of MannyMUA, but there is critical content. Keep the comments classy, thanks.

What This Post Is

The aim of this post is instead to comment on the judgment and business decision-making. The partnership between Maybelline and Manny was surprising to me. Although MannyMUA is a popular beauty YouTube personality, he has been embroiled in several incidents in the fairly-recent past.

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