Bi-Weekly WTF :: Vol 7 – Beauty Community Toxicity

Unless you’re truly a hermit, you’re probably a member of a handful of communities. Maybe it’s your neighborhood, your kid’s school, or a hobby you have. Unfortunately, as communities grow, the risk for toxic behavior increases. Either infighting starts or bad apples from the outside wriggle their way in and start causing discord. Some, like the gaming community or some political groups, are more apparent than others.

The Toxicity is Unbelievably Disheartening

In the beauty community, it is largely passive-aggressive, catty bullshit that, theoretically, most people in the community should be old enough to have moved beyond having time for. Then, occasionally, you have outsiders decide to bring their own baggage and horrible behavior along with them.

Now, Twitter is a microcosm all on its own – but I saw this account of such nastiness in January and was just flabbergasted:


The thing of it is that I’ve seen toxic commentary like this in response to makeup looks or videos. It isn’t just one girl’s account; it is indicative of beauty community toxicity, and perhaps societal toxicity as a whole. Don’t believe me? Check out some of the hateful vitriol on Guru Gossip. Ladies, it is possible to be critical and skeptical of a content creator without being so nasty.


I don’t have a ton to say other than it is disappointing as hell that some people out there just have to be miserable over makeup. To me, makeup and beauty should be fun, expressive, and lighthearted. If you’ve spent any time in the beauty community in the past few years though, you know it is anything but. It seems to me that if a topic brings you so much angst that you need to threaten violence over fake freckles, you need to step back and reevaluate your life.

1 thought on “Bi-Weekly WTF :: Vol 7 – Beauty Community Toxicity”

  1. Amen to all of this. I absolutely do not get how people can get violent over the things they do (I mean, death threats, even?) I don’t get it, I don’t understand it, and I want nothing to do with it. What a shame something that should be fun gets destroyed by psychopaths!

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