You know, there’s a first time for everything. Even, apparently, slurs being used in racist nail polish names.
Pioneering Ignorance and Stupidity
Italian cosmetics company Wycon thought it would be smart to name some products based on songs. That would have been fine if just one person in their entire organization recognized that, “Thick as a Ni**a,” is not an appropriate or acceptable name for a nail polish color.
Or, you know, anything.
Just because someone said or named something that doesn’t mean you (an individual or a company, ffs) should do the same.
Enough is Enough
On January 22 they released a non-apology that included such gems as:
“We understand that people were offended about our unappropriate nail lacquer name choice and we feel deeply sorry…”
and, in talking about the action they’re going to take:
“…improve our brand communication in order not to offend and hurt your sensitivity in the future.”
You know, not because racist nail polish names or racist-anything names are wrong…but not to hurt your sensitivity. In one breath, Wycon talks about global responsibility and lacks a single staff member in touch with culture and, for that matter, English to make
- Good and acceptable judgment calls and
- A passable apology statement.
Furthermore, the apology referenced using the phrase from a song without context. It isn’t just about it being out of context. It is so much more than that.
The Bottom Line
I won’t link to them, their social media accounts, anything. They don’t need any more click-throughs, engagement, or ad-rev from this debacle. Though it is tragic, shitty coincidence, what is this link between the cosmetics industry, Italians, and inappropriate, racist nonsense? It is 2018. Holy shit, people, get it together.
Evidently there is first time for everything. Even though there shouldn’t be.