Over the weekend, I went to get matched to foundation. As usual, ColorIQ was neat but ultimately useless. I was looking to try the new Makeup Forever Ultra HD; we tried 117, 118, and a third I can’t recall. 117 seemed to be the best in the (fluorescent!) lighting in Sephora.
The sales associate eagerly asked if she could, “go grab one of those off the shelf for (me) today.”
GirlWoman, please. You work here. You should know better than anyone that the lighting in Sephora is god awful for getting an accurate shade match.
I know it isn’t her fault; she can’t control the lighting. The store has metrics to meet. I get it. But it’s worse for the bottom line for a customer to buy a foundation, have it be wrong, return it and then take a hit on the loss.
“No thank you, I would like a sample, though, so I can see if it is right in natural lighting.” She cheerfully puts one together for me, I’m on my way.
It wasn’t right. Lighting in Sephora – 1, Sephora Employee – 0.
It isn’t only foundation. Someone might buy an eyeshadow because it looks a certain way under those fluorescent bulbs and warm spotlights and find it is totally different elsewhere. It would be in Sephora and their customers’ best interests to at least try to provide lighting that is closer to natural.
My gripe isn’t with the employees. They have no control over what lighting in Sephora stores is like, but goddamn it, Corporate. L I S T E N. No one can reliably get an accurate match in florescent lighting. If they do, it was lucky. Outfitting the whole store with natural spectrum bulbs would be costly and nigh-unnecessary, but if the Beauty Studio had them? You’d make more same-day sales with fewer returns due to shade mismatch.