It seemed like the Fenty hype came out of nowhere. Maybe it didn’t; perhaps I fell outside the subset of cosmetics consumers being targeted by the brand. Maybe the behaviors I practice on my No Buy shielded me from the information.
Not a Collab
Unlike RiRi Woo with MAC, Rihanna’s Fenty Beauty is not a collaboration. Granted, I’m sure Rihanna’s team is working with a lab that manufactures for multiple brands like any other brand does. It seems as though they’ve positioned themselves well and, if my prediction aligns with reality, will perform well (sales-wise) in contrast with other celebrity beauty lines.
- Honest Company? Epic sunscreen failure. Is it Jessica Alba’s fault? Realistically, she didn’t make all the reformulation decisions. When your name is married to the brand that way, though, you’re accountable.
- Flower Beauty? Underwhelming. I love that Drew and her team brought their line to market at a lower price point! But it just isn’t exciting.