Foreo Issa Toothbrush

The Foreo Issa is a unique silicone electric toothbrush from the company that makes the Luna, a skin cleansing device that is said to rival the Clarisonic.

My first encounter with this brush was in a Sephora marketing e-mail a few weeks ago where I was kind of taken aback. It isn’t my aim to be crass here, but this device definitely resembles something else and I’m not the only one who thinks so (a review on Sephora’s site proves this). I wrote it off as amusing, but not really worth looking back into. A toothbrush does not need to be chic and aesthetically pleasing (albeit adult-entertainment-looking), as far as I’m concerned…nor does it need a $200 price tag.

Foreo Issa ToothbrushForeo Issa Silicone Pulsating Toothbrush, $200

At some point later, I visited the product’s page again to read the reviews (when I found the aforementioned review); I was planning to write an exceptionally snarky post about it. What I found aside from that was that the Foreo Issa may not be a gimmick after all.

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