If you’re a
lunatic beauty hobbyist, you’ve probably heard that Sephora has altered its policy regarding Beauty Insider Points. Before, you could hoard them five-ever and spend them on ridiculous 1000+ swag. Now they have a shelf life.
People are losing their shit.
Twitter is aflame with
disgruntled point junkies customers who feel that this new policy is an attack on freebies they are entitled to not actually entitled to. Oh for the love of highlighted cats it’s a war on our deluxe minis.
Don’t get me wrong – I love freebies, point perks, and gifts with purchase. I love that marketing strategy – what better a way to get us to buy product than to give us tiny versions to become obsessed with? At the end of the day, it sucks when perks change – but you aren’t owed freebies. And besides that…
Have you Read the Policy Change?
No? Are you freaking out?
- Read the policy.
The new terms, in spite of what less-scrupulous outlets would report via clickbait headlines or suggest via lazy content publishing, isn’t giving each point you earn an 18 month shelf life.
The Beauty Insider Points Policy Update
According to Sephora, your points will only expire if you have been inactive for 18 months. That means that, for eighteen months, you will have made ZERO purchase and ZERO point redemptions.
No, really. This excerpt is from the Beauty Insider Terms and Conditions page, section 3:
3. Point Expiration
It’s our hope that you redeem your points on a regular basis. All unredeemed points shall expire when a program member has not engaged in point activity associated with that membership account (through purchase or redemption) for 18 months or more. If you have questions regarding the date of your last point activity or your last purchase, you may call 1-877-SEPHORA (1-877-737-4672) for more information.
In addition, points will automatically expire if your Membership is revoked or otherwise cancelled for reasons further detailed in Section 17.
Those of you who are frantic or pissed about this policy change, be honest with yourself – are you really going to go a year and a half without buying something from Sephora (or redeeming points)?