Beauty chains companies are realizing that they have a a fiercely loyal group of customers that it is wise to maintain. Ulta features Ultamate Rewards and Sephora features Beauty Insider, respectively. They work differently and have different perks but they do have one thing in common – a tier system to reward their, “frequent fliers,” and top spenders with premium perks. So when it comes down to Ulta Platinum vs Sephora VIB which wins?
In late 2014, I hit Platinum status at Ulta and got to keep that status this year. I have no idea how this happened (reality, not being cute); I was shopping at Ulta less frequently than Sephora and I tended to spend less there; so I’m chalking it up to occasionally shopping with a friend who was content to have her purchases apply for my rewards.
So between Ulta Platinum vs Sephora VIB – which is better?
This was originally published in December of 2015, but felt it could use some refreshing. Not joining rewards programs is like leaving money and/or product on the table, so I want to help educate my readers!