Ulta Platinum vs Sephora VIB

Ulta Platinum vs Sephora VIBUlta Platinum vs Sephora VIB

Beauty chains companies are realizing that they have a a fiercely loyal group of customers that it is wise to maintain. Ulta features Ultamate Rewards and Sephora features Beauty Insider, respectively. They work differently and have different perks but they do have one thing in common – a tier system to reward their, “frequent fliers,” and top spenders with premium perks. So when it comes down to Ulta Platinum vs Sephora VIB which wins?

In late 2014, I hit Platinum status at Ulta and got to keep that status this year. I have no idea how this happened (reality, not being cute); I was shopping at Ulta less frequently than Sephora and I tended to spend less there; so I’m chalking it up to occasionally shopping with a friend who was content to have her purchases apply for my rewards.

In Spring 2015, with the purchase of the Silk’n Flash n Go Freedom (no longer sold at Sephora) and the Foreo Issa, I hit VIB at Sephora.

So between Ulta Platinum vs Sephora VIB – which is better?

This was originally published in December of 2015, but felt it could use some refreshing. Not joining rewards programs is like leaving money and/or product on the table, so I want to help educate my readers!

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MAC Select Loyalty Program

MAC Select Loyalty

Lipstick addicts, brace yourself. MAC Cosmetics started a rewards program, MAC Select Loyalty.

Being in the US, MAC isn’t available at Sephora or Ulta so until now you couldn’t reap BI or UltaMate rewards from your purchases of Ruby Woo or Candy Yum Yum. That was kind of sad, because the only customer loyalty options you had when it came to purchasing MAC was maybe Macy’s Plenti or Nordstrom’s offerings. And believe me, MAC customers are loyal.

MAC Select features three tiers of perks, all of which include membership exclusives, an expanded Back-to-MAC program, a Back-to-MAC tracker, free samples, and varying degrees of free shipping. The tiers are as follows:

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