This is a legacy post that has been given a facelift. Some content has been edited for flow and clarity, but the essence of the post is the same.

It is October, which means a lot of things – dark lips, darker eyes, fun crazy eye looks inspired by candy corn, Halloween-look YouTube tutorials…you know. Things that matter.

It also means that it is National Breast Cancer Awareness month. Which means everything is coated in a pink so similar to Pepto Bismol that you’re half-surprised there isn’t a lawsuit afoot. This phenomenon has come to be known as Pinkwashing and the goal (supposedly) is to raise awareness. We find people clad in pink all month feeling awfully good about the difference they’re making…but spoilers, your pink tee isn’t funding mammograms for early detection. Treatment. Etc.

We need less, “awareness,” bullshit and more research for treatment and prevention.

If you wish to support research efforts, actually try to support the cause by researching who you are planning to donate to. Unfortunately, not all charities are as noble as they’d have you believe.

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