Gone Downhill: Influenster

For years, I’ve been a member of two social influencer review sites: BzzAgent and Influenster. I love BzzAgent – they send full size product to try or vouchers to acquire one, their review and activity asks are not absurd. They are consistent. Influenster, on the other hand is all over the place and requests a ridiculous amount of time to be invested in exchange for participation in their program.

A Weird Mix

I’ve gotten multiple Influenster VoxBoxes that contained a hodge-podge of product that was in no way related. I’ve received I’m flat-out NOT interested in trying or spending time reviewing, like snack items (gross protein bars, dried snap peas trying to be chips). Don’t get me wrong – I did so because those were the terms of the program. But was once an occasional annoyance is now fairly regular.

Unlike BzzAgent, who tells about the campaign so you can opt-in or out, Influenster tends to be a bit more cloak-and-dagger. You take a qualifier survey that may allude to the items or brands, but it is rarely explicit.

Social Graces Spamming

The point of a social marketing and social influencer program is to get real people to try things. Those people then share their experiences in multiple mediums:

  • In-person conversations
  • Reviews on:
    • The program site
    • The product’s site
    • Retailer’s sites
  • Social Media (Facebook, Twitter, etc)
  • Video (YouTube, Snapchat, Instagram stories)
  • Blogs

When they mandate specific mediums, though, they reduce participation. For example – I do not have a Snapchat. I will not open one, period – especially not to do a ridiculous campaign activity. I also do not make YouTube videos…and will not do that just for some ridiculous campaign activity.

“Too much,” will vary from person to person and circle to circle, but Influenster definitely wants you to spam the hell out of everyone via every possible Other Influenster participants I’ve talked to agree that it is getting out of hand and that they feel like Influenster wants them to spam their friends and family. not cool.

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Covergirl So Lashy blast PRO Mascara

If you’re reading from the US, I hope you had a most excellent Thanksgiving. I have not compiled some magnificent Cyber Monday guide for you simply because there really aren’t any mindblowing Cyber Monday deals for beauty items. That said, regardless of what you’re shopping for, you should do so with eBates and get cash back on your purchases. With 6-12% cash back at a boatload of stores and with as much money as people spend between last Wednesday and today…well, you’re throwing away money if you don’t. You can sign up for eBates for free HERE, and you get a $10 bonus for signing up with my link. I get a small bonus, too.

Covergirl So Lashy blast PRO mascara
I recently received a tube of Covergirl So Lashy blast PRO Mascara free for testing purposes courtesy Influenster as a part of their Flawless Voxbox campaign. Unfortunately, the rest of the box was just underwhelming and not worth blogging about (lightly salted snap peas trying to be chips because #healthfood, ‘relaxing epsom salts’ that were supposedly eucalyptus scented but instead reeked of cheap cologne, a tacky nailpolish that Kylie Jenner made, some unfortunate tasting Yogi tea…).

But this mascara was.

Covergirl So Lashy ($9) is the latest in Covergirl’s Lash Blast line and…holy gimmicky wand, Batman, this is nonsense. Clump Crusher ($6) was such a hit (I haven’t tried it, but it’s definitely had a long and passionate moment), and this is so…foolish.

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Suave Refresh and Revive Voxbox

Suave Refresh and Revive

Suave Refresh and Revive
First things first – I received Suave Refresh and Revive Dry Shampoo courtesy of Influenster. I don’t get compensation for writing this post. Anyone can join and qualify for Voxboxes – you receive free product provided you agree to review it.

Suave Refresh and Revive isn’t new to me. I’ve used it before in my quest for a holy grail dry shampoo, but it has been repackaged since I used it last. Honestly, I’m disappointed that I received it instead of one of the other Unilever dry shampoo offerings. My preference would be to try something new to me, but that’s just how things shook out.

Suave Refresh and Revice

Application

The amount of product dispensed when the button atop Suave Refresh and Revive Dry Shampoo is pressed was not up-to-par. It under-performed in comparison with Psssst!, even less so compared to Batiste, and the least compared to KMS Hair Play. Due to this, application took longer than application of the other products did.

Fragrance

Fresh? No. Sweet. Why is everything so sweet?! Although it does certainly help mask any odors your hair may have picked up, this particular dry shampoo is VERY sweet, and VERY strong! The fragrance is not what I would describe as a fresh scent. Did not care for how it smelled, all in all.

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Maybelline Vivid Matte Liquid Lipstick

Maybelline Vivid Matte Liquid LipstickMaybelline Vivid Matte Liquid Lipstick

It’s been a while since I’ve been a part of an Influenster campaign, but I got into the Maybelline Vivid Matte Liquid Lipstick campaign and recently received the product for free to test.

I received two colors. Rebel Red…

Maybelline Vivid Matte Liquid Lipstick - Rebel Red

…and Nude Flush.

Maybelline Vivid Matte Liquid Lipstick - Nude Flush

To date, my experience with liquid lipstick is minimal. I’ve tried Stila Stay All Day, in the game before it was cool, and I’ve tried NYX Soft Matte Lip Cream. The prestige market exploded a couple years ago and became heavily saturated with vibrant tubes of product. As per usual, the drugstore market lags behind, and is only recently catching up (I count NYX as kind of in a league of its own; drugstore price-point, bu t not drugstore quality). The Maybelline Vivid Matte Liquid Lipstick is in a friendly price-point, only $6.49 and eligible for coupons and whatnot.

But enough about market share!

Application

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Bonus Monday Post: Live Radiantly with St Ives

St Ives & Influenster - Live Radiantly

Back in the day I was a St Ives devotee. Long-discontinued Whipped Silk body lotion, the incredible Aroma Steam bodywashes, the wonderful Eye Stress Gel…and of course, the Apricot Scrub.  I loved that Apricot scrub so damn much. (I ultimately had to stop using it because it was too harsh on my skin, and the sharp bits of walnut shells were compromising my skin.) This post, however, isn’t about any of that.

I’ve been happy with my Eucerin body lotion, but as warm weather approaches I need help in the body exfoliation department to prepare for self-tanner usage. Conveniently enough, I made it into the St Ives Live Radiantly Influenster campaign ultimately received my Voxbox containing St Ives Nourished and Smooth body scrub and Nourish and Soothe body lotion.

Disclosure: I did receive free product from Influenster to try and review. I was not otherwise compensated, and this post was not compulsory.

Live Radiantly with St Ives - Nourished and Smooth Body ScrubSt Ives Nourished and Smooth Body Scrub

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