Worth it? Wet Brush

A similarly skeptical friend (the one who alerted me to the Silkn Flash & Go Freedom) recently got her hair done. At the salon, post-wash, her stylist used an amazing hairbrush on her hair. It made quick work of detangling (finishing in just a few brush-strokes) and didn’t tug or pull a single time – she found out that it was called the Wet Brush. She was so impressed that she bought one from the salon on the spot and shared her experience with me soon after.

The Wet Brush - Stock Photo

She tried it out at home to ensure that it was not just some hairdresser magic, and enjoyed the same results – both with wet and dry hair. She found that the bristles flex as needed to gently pass through hair without tugging.

I’ve been using a classic Denman for the past year or so, being tired of yet another $5 Conair that inevitably breaks, is hard to clean, or whose nubby-tipped bristles lose their tips, scratching my scalp and yanking my hair. The Denman is fine, it works, but it isn’t winning any Outstanding Hairbrush awards in my book. I wasn’t really looking to replace it, though (if it ain’t broke, etc). I figured if I wanted to, I’d look into a Tangle Teezer or a dupe of it.

But with her endorsement of the Wet Brush, I was curious. I found that it is not a salon exclusive, but that you can buy it from Amazon.com, Sally Beauty, and Target, among other places for about $8-9. That’s not bad. I still wasn’t planning on it right away, but kept the idea in the back of my mind.

I renewed my Sally Beauty membership last month and still had the resulting $5 off coupon to use, plus their nearly-always-available 15% off circular coupon. I stopped in when I was nearby and rather than getting even more gel nail polish (though their new Nail Studio is pretty neat!), I picked up the Original Wet Brush – between my membership discount, the 15% off, and the $5 off, I got the brush for $2.69. They had one that had boar bristles (says it is great for Dry Shampoo users) as well as the ones I was looking to try, but I opted for the original for the sake of science.

The Original Wet Brush Packaging

The Brush Itself:

I prodded the Wet Brush’s bristles in the packaging. They do flex, but they seemed to flex a little differently each time I touched, depending on the angle and amount of force I applied. It was neat, I thought. The brand says the unique flexibility is owed to their IntelliFlex bristles tipped with SofTip nubs to ensure gentle use. To be frank, I don’t care for the silly marketing names. The bristles aren’t, “smart,” bristles. They are, however, a neat polymer that does allow them to flex as needed to provide just the right amount of resistance. I’m more interested in how they achieved that than I am in them passing it off like it is an intelligent device.

When I unpackaged it at home, I was pleased to find that the brush has a relatively slim profile – the bristles are by no means short, but the plastic back is flat and not bulky.

The Wet Brush - Profile

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