foreo

First Look: Foreo Issa Mini

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So, this happened…

Foreo Issa Mini - Packaging

We bought it.

I went for it during Sephora Love Note (their Spring sale) promotion, and that’s what earned me VIB (for the first time ever!).

Given that the regular Foreo Issa is usually $199, we opted for the Issa Mini (regularly $119) to save $70+ after the discount. The Issa Mini is set apart by the Issa in a few ways. It has:

  • A shorter handle
  • A smaller head (though they are interchangeable!)
  • Different Colors
  • Is geared towards kids

Speaking of kids, here’s how they make it fun: the brush rewards the user with a happy face when they have brushed adequately, and expressing disappointment with a sad face if too much time since brushing has elapsed. Despite having a smaller brush head, it isn’t too small for an adult to effectively use.

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Foreo Issa Toothbrush

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The Foreo Issa is a unique silicone electric toothbrush from the company that makes the Luna, a skin cleansing device that is said to rival the Clarisonic.

My first encounter with this brush was in a Sephora marketing e-mail a few weeks ago where I was kind of taken aback. It isn’t my aim to be crass here, but this device definitely resembles something else and I’m not the only one who thinks so (a review on Sephora’s site proves this). I wrote it off as amusing, but not really worth looking back into. A toothbrush does not need to be chic and aesthetically pleasing (albeit adult-entertainment-looking), as far as I’m concerned…nor does it need a $200 price tag.

Foreo Issa ToothbrushForeo Issa Silicone Pulsating Toothbrush, $200

At some point later, I visited the product’s page again to read the reviews (when I found the aforementioned review); I was planning to write an exceptionally snarky post about it. What I found aside from that was that the Foreo Issa may not be a gimmick after all.

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