Fenty Beauty by Rihanna

Fenty Beauty by Rihanna

It seemed like the Fenty hype came out of nowhere. Maybe it didn’t; perhaps I fell outside the subset of cosmetics consumers being targeted by the brand. Maybe the behaviors I practice on my No Buy shielded me from the information.

Not a Collab

Unlike RiRi Woo with MAC, Rihanna’s Fenty Beauty is not a collaboration. Granted, I’m sure Rihanna’s team is working with a lab that manufactures for multiple brands like any other brand does. It seems as though they’ve positioned themselves well and, if my prediction aligns with reality, will perform well (sales-wise) in contrast with other celebrity beauty lines.

  • Honest Company? Epic sunscreen failure. Is it Jessica Alba’s fault? Realistically, she didn’t make all the reformulation decisions. When your name is married to the brand that way, though, you’re accountable.
  • Flower Beauty? Underwhelming. I love that Drew and her team brought their line to market at a lower price point! But it just isn’t exciting.

Fenty Shade Range

Fenty is getting a ton of praise for a generous range of foundation shades. It is a good thing but I’m reluctant to slap a, “revolutionary!” moniker on it for them simply having 40 shades. It is excellent is the fact that Fenty launched with 40 shades.

Indeed, people of color are woefully underrepresented in the cosmetics industry. It stands to reason that Rihanna’s brand would be sensitive to that reality. Frankly, I’d expect no less. It is right, it is necessary and I hope Fenty beauty’s steps in this direction will encourage other, larger brands to do the same. (Looking at you, L’Oreal – you have so damn much operating capital! There is NO EXCUSE not to offer a generous range of shades when launching a product!)

The Bottom Line

All that said… I’m just not feeling the hype, personally. Nothing I’ve seen, exclusive of review and demo influence, is something I’m even adding to a, “someday,” wishlist let alone a, “OMG I NEED,” for anything in the collection.

After having seen reviews and demos I’m even less excited. The colors look nice but the formulas don’t seem mindblowing.

Jealous AF of Pro-Only Gelish PolyGel

Gelish PolyGelGelish PolyGel Master Kit, Pro-Only, price unknown

Acrylics never were my thing. I tried them a couple times and just didn’t love them (probably because I never got a great set, but still). I’m fortunate to have reasonably well-behaved natural nails, so why mess with a good thing? Hard gel enhancements (read: not gel polish) always intrigued me, but I never found a salon that actually did them. I found many salons who professed to do gel services but were instead falsely advertising acrylics with a UV topcoat as a gel enhancement service. Oops.

Gelish is most well-known among consumers for being a gel polish company. I’ve had my criticisms of them, but their latest product is cutting edge…and I’m kind of pissed I can’t shop at CosmoProf as a result!

Read moreJealous AF of Pro-Only Gelish PolyGel

New: beautyblender beautyblusher

beautyblender beautyblusherbeautyblender beautyblusher

I never was impressed by the beautyblender micro.mini. To me, they just seemed too small to be easily handled. A tiny sponge jumping out of your hands is not a useful sponge. I am, however, a beautyblender classic loyal…and unlike the beautyblender Nude which left me kind of confused, I really love the newest addition to the family – the beautyblender beautyblusher.

I definitely have applied blush with my beautyblender (love it for the Josie Maran Argan Infinity ones!), but a slightly-smaller (without being mini!) sponge would really be ideal for placement and blending.

Read moreNew: beautyblender beautyblusher

Throwback Roundup – March 2016

Throwback Roundup

I’m trying to make a concerted effort to have a presence in good ol’ Twitter’s Throwback Thursday shenanigans. Not everyone likes or uses Twitter, though (no judgment – it took me a long time to come around and accept it as a tool) – so I figured a good way to maybe revive old content might be to do a monthly roundup. In addition to my Twitter activity, I’ll share a throwback roundup as a proper post on the last posting day of the month.

Get nostalgic with me!

Read moreThrowback Roundup – March 2016

Simple Micellar Wipes

Simple Micellar WipesSimple Micellar Wipes

I haven’t forsaken the Kirkland Makeup Wipes I’ve been buying from Costco, but I’ve seen some positive chatter about the new Simple Micellar Wipes ($6 for 25). Since I enjoyed the previous Simple Makeup Wipes I had, I decided to take advantage of a coupon, Target Cartwheel offer, and an iBotta rebate and try them for science.

I like them – and I like them better than the original ones I had tried from Simple!

Read moreSimple Micellar Wipes