Worth it? bareMinerals Lash Domination Mascara

This is a legacy post from the archives that has been given a facelift. Content remains the same but may have been edited for readability/clarity.

bareMinerals Lash Domination mascarabareMinerals Lash Domination Mascara

Mineral makeup mogul bareMinerals happens to make my favorite-so-far mascara, the Flawless Definition Lengthening mascara. At some point in the last year or so, they added a new member to their lash line (ha), the (full name, deep breath) bareMinerals Lash Domination 10-in-1 Volumizing Mascara. I love edgy product names, except when I don’t.


According to bareMinerals, it:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Hrm. I don’t really count the last three as benefits, as any decent mascara should do that anyway, even one that costs me $3. Oh, but it has quinoa in it. I wonder if they’ll release a kale version?

GWP is Good Enough For Me (to try)

My sass aside, because I loved (and had not yet repurchased) the Flawless Definition mascara, I was very excited when I received this deluxe sample as GWP in a Sephora order I made months ago. I only opened it in late March (2014), however, because the drugstore product I was using was still good (and mascara shelf life rages me, so I try to avoid using multiples simultaneously); I did not want to set the clock ticking too soon.

Finally, the time came to crack ‘er open arrived. Because I decided to be edgy like the product and not look up reviews, demos, etc. My first impressions were:

1. Wow, why is the applicator portion of the wand so long?! My eyes are not that big.

2. Ooh! The short plastic bristles I like!

3. …oh they better not be arranged in a spiral. They’re arranged in a spiral. Fuuuu–

I told myself, “Okay, who knows, the spirals could be awesome. Let’s slap it on and find out.”

Application & Wear

I applied it – it went on easy enough, the consistency of the formula is very similar to the Flawless Definition. I was pretty happy to see that. My lashes looked pretty awesome in a single coat. The formula held up through the day, was non-irritating, and did not flake or smudge. By the end of the day, however, they lacked the oomph of the morning and I noticed it did not hold the curl I placed before applying. My lashes were black, but not curled up, so my eyes did not look as open as they had.

Thinking there may have been an adjustment period, I wore it every day for a week with similar results. I may or may not have poked myself in the eye once trying to maneuver the strange spiral applicator. The days I applied two coats held the curl a little better, but not substantially so. It was also surprisingly difficult to wash off for a non-waterproof formula, unlike the Flawless Definition line. I really had to scrub with my Ponds wipe to remove it, and had to go under my lower lash-line carefully (even when I did not coat those lashes) so I did not look like a raccoon. I do not have a separate eye makeup remover, but you may want one. Alternatively, you can use oil to remove – such as olive or almond – and you should have an easier time.

The Bottom Line

It is not really worth it. Though bareMinerals Lash Domination comes at you with a sassy name and flashy packaging there are drugstore mascaras (such as L’Oreal Voluminous Million Lashes Excess) that outperform this $18 tube that generally receives under 4 (out of 5) star reviews, often between 3.6 and 3.8. While it doesn’t make sky-high claims, it also does not perform as well as its older sister, the Flawless Definition. It’s a fair bet during Ulta’s half-off sales, though.

At least three (more, really) of the ten, “features,” are things we all expect from our mascara, not new enhancements. On top of the so-so performance of the product, the awkward design of the wand – both the spiral bristles and the length of the bristle section makes it a little difficult to work with. If you want a bareMinerals mascara, go with one of the original Flawless Definition formulas – the original Lengthening is my personal favorite.

Disclosure: Some of the links in this post are affiliate links – this means I may get a very small percentage of the sale if you decide to buy something. I’ll only tell you that something is awesome if I have verified it myself!

Z Palette Scandal

I own a Z Palette that I won in a contest a few years ago. Since then, I’ve made a few posts mentioning it, and some of their other products. No more. The recent Z Palette scandal resulting from their disgraceful PR-nightmare is too much for many former customers, myself included.  Z-Palettes will not be mentioned or featured on this blog henceforth.

I can empathize with the frustration that one would experience on the receiving end of criticism for a new product launch. After receiving some skeptical and critical responses on an Instagram post – not even on their OWN Instagram, mind you, but on TrendMood’s, ZPalette lashed out. The results were jaw-dropping.

The Unbelievable Z Palette Scandal

This is a screenshot of just SOME of the responses they sent to Instagram users on TrendMood’s post about their new Z Potter (overpriced induction) device. Instagram users had expressed a ton of thoughts ranging from excitement to uncertainty and skepticism to criticism. The job of a social media manager, however, is not to strike back with acidic replies:

Z Palette Scandal

These are fairly tame. The list of things they felt it appropriate to respond with included calling young ladies cheap dates, insulting people’s financials, or suggesting that they are somehow less evolved. Here’s some examples of the classy replies from the brilliant soul manning the Z Palette Social Media desk:

  • You look like a cheap date, but we’re not messing with you.😂”
  • “Listen to some Jim Rohn — it’s not that it’s expensive, it’s that you can’t afford it.”
  • “If that’s a stove to you, I wonder how big your kitchen is.”

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They Can’t be Serious: Invisibobble


I often come across new products when aimlessly browsing. It seems like it has been a while since I encountered something that elicited a, “They can’t be serious…” response, but the Invisibobble Traceless Hair Ring did just that.

Yes, the Invisibobble looks eerily similar to one of those coil wristbands used as keychains in the 90s.

coilkeychainThat’s because it is.

Why anyone would think, “I want to do my hair with one of those!” is entirely beyond me. It’s like they decided to market a product after finding themselves in desperation needing a hair tie and not having one. Can it hold the hair? Probably. That doesn’t make it a chic or functional solution to shill at Sephora.

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Landing the Makeup Sale

If there’s anything I abhor, it is the overabundant use of BS as a tool to drive sales. Be it marketing that promises miracles or a salesperson desperate to meet their quota (commissioned or not), there are just some things that should be left alone.

Namely? False flattery. It doesn’t matter what is being sold, but since this is a beauty blog, let’s talk about the use of BS to land a makeup sale.

I’m a regular face in my local Sephora. Sometimes I’m browsing what new stuff they have, sometimes I’m buying, sometimes I’m getting a sample before committing to a product. If they don’t know my name, they at least know my face and recognize me.

There’s one employee, though… I haven’t had this issue with any of the other employees. We pleasantly chat without awkwardness – we talk about product and technique and YouTube and weekend plans (and it all happens way more comfortably and naturally than that time I got my hair cut).

The particular associate is friendly, energetic, and personable… but trying entirely too hard to make me feel warm and fuzzy, to butter me up to buy product. Yes, I have done my time in retail. I get it – you have sales goals to meet! Landing this makeup sale or upselling directly impacts your store’s labor budget which translates to hours for you and your teammates. You want me to feel good because customers who feel good tend to spend more money. There’s a way to build a positive relationship and leave a lasting good impression without bombarding me with false flattery.

It feels insincere. And I can tell. Why?

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Crest 3D White Brilliance 2-Step System

First things first – I received the Crest 3D White Brilliance 2-Step System free, courtesy of BzzAgent, for testing purposes; so you may consider this post sponsored. More info at the bottom of this post.

Crest 3D White Brilliance 2-Step System - Packaging

I drink coffee. At least two cups per weekday. And I drink tea. Needless to say, my teeth aren’t as white as they could be, so in addition to my regular whitening toothpaste (Crest Whitening Expressions Extreme Herbal Mint) I resort to whitening treatments (I love Plus White gel) from time to time. I had used a couple of products from the 3D White line before; although I liked them, I preferred my Extreme Herbal Mint, so back to it I went.

The newest addition to the 3D White line, Crest 3D White Brilliance 2-Step System, is sold together in some fairly snazzy, eye-catching packaging that is as fabulous as your teeth should hope to be when done with the regimen. Claiming to keep your teeth up to 99% as white as a professional polish/teeth whitening treatment, this product makes some tall claims.

Crest 3D White Brilliance 2-Step System - Products

How To:

The Crest 3D White Brilliance 2-Step System is intended to replace your normal toothpaste and is suggested to be used day and night as a part of your normal oral hygiene routine. First, you brush for one minute with the blue tube of Deep Cleansing toothpaste, clearly-labeled Step 1…

Then, after spitting (I’ll take, “Words you never thought you’d write on your beauty blog,” for $1000, Trebek.), do not rinse, and brush again with the contents of the white tube, Step 2. This is a peroxide-based gel to bump up your whitening.

Pretty simple process, not too many steps, not too complicated.

My Experience:

I haven’t come across a toothpaste I truly disliked – sure, I am not a fan of spearmint or wintergreen-type mint toothpastes, but they didn’t make me see red. This, however? This did.

SUCRALOSE. For the love of cats why did you use sucralose, Crest?! It not only tastes horrible but is a migraine trigger for some people (myself included). Now, granted, you don’t intentionally ingest toothpaste…but let’s not pretend a tiny bit isn’t accidentally swallowed from time-to-time. The way it tastes bothers me…a lot! Every toothpaste I know of uses artificial sweeteners to make the brushing experience more pleasant, but sucralose is not the answer for me. Imagine my delight when I started scrubbing away at my teeth with my Oral B 3000 with that on it… ew.

Beyond the sweetener, I noticed that the paste had a particularly odd texture. More abrasive than a regular toothpaste, it had a strange grit to it that I did not enjoy. The abrasion does help lift stains, but at what cost? Gradually worn-away enamel, sensitivity, etc. Classic problems!

Continuing? The fluoride. No, I am not a fluoride conspiracy theorist, so don’t click away. Fluoride is present in, oh, every anti-cavity toothpaste on the market. Rather than the fluoride we’re used to seeing (sodium fluoride) the Crest 3D White Brilliance 2-Step System uses Stannous Fluoride (yes, that is pronounced like Stannis Baratheon). Why is that a point of concern? The packaging tells you:

Other Information:

  • Products containing stannous fluoride may produce surface staining of the teeth…

While staining is not unique to stannous fluoride, the fact that it is prevalent enough that Crest felt the need to make a disclaimer about it on the packaging is kind of, well, hilarious. Here’s a whitening product…that is going to noticeably stain your teeth, maybe *cough*. If you’re someone who has some basically-irreversible discoloration from dental fluorosis as-is, this kind of thing leaves a bad taste in your mouth (you know, along with the sucralose).

To top that all off, the gel is a fairly standard peroxide-based whitening gel, not unlike my beloved Plus White gel. The suggested use for Step 2 is to apply it to your regular toothbrush and brush for one minute. I followed the instructions (like a fool) and was uncomfortable. Gels of this nature are often used with trays to isolate the gel to the surface of the teeth because peroxide isn’t the kindest to gums. The packaging warns that this might happen, but brushes it off as acceptable, calling them, “signals.”

You may experience temporary signals with the use of this breakthrough system, such as: white spots on gums or other soft tissue, and/or oral discomfort.

Signals? If your gums are turning white after peroxide exposure it is not just a, “signal,” or something to ignore. Whitened gums are an indicator of tissue damage and if you experience it you should discontinue using the product in question immediately, not keep using it! In addition to whitening, peroxide can also kill bacteria/germs…but peroxide isn’t, “smart;” it cannot tell gums from contaminants. Unfortunately, this gel turned my upper gums white in the single minute I used to brush.

The Bottom Line:

I won’t be using it again, and I definitely would not buy it. The second step of the Crest 3D White Brilliance 2-Step System might be useful as a whitening gel in a tray that can help keep it only on the teeth, so I will try that so the whole kit doesn’t go to waste.

I’d say it is probably fine to use if you:

  • Do not have an aversion to sucralose
  • Do not have any degree of deep-set staining due to dental fluorosis
  • Already have generally healthy, strong teeth with no sensitivity issues
  • Only wish to lift everyday stains (coffee, tea, red wine, whatever)

Unfortunately, given the bad experience I had with the product I was unable to use it long enough to say whether or not it would have a huge impact on lifting the superficial staining my teeth have. I imagine it would, yes, but the cost of doing so is simply not worth it for me. I would also say that it is unlikely that the Crest 3D White Brilliance 2-Step System, an OTC product, is going to have the same results as in-office whitening done by a dental professional…but that’s marketing for you.

Although I received the Crest 3D White Brilliance 2-Step System free from BzzAgent I was neither compensated nor otherwise coerced into sharing. The other Crest/Oral-B products mentioned have nothing to do with the BzzAgent Campaign; I’ve used those products before this blog existed.