Gluten Free Makeup

Gluten Free Makeup

The marketing beast strikes again. It is one thing to respond to consumer inquiry. It is another to proudly proclaim that a product is free of a substance that is irrelevant based on how the product is used. You know, for the sake of profit.

In this case – gluten.

Triggered

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Why is MAC Basic Bitch Acceptable?

“Basic,” as an insult has been a thing for several years now. Paired with, “bitch,” for most millennial sorts it conjures certain imagery (UGGs, PSLs?) that some find funny or #relatable.

I’m not a fan of using the word, “bitch,” as a deprecating term of endearment amongst girlfriends. To me, it isn’t cute or clever; it is catty and perhaps trying too hard to be edgy. It’s clear that when we do use such words in those context, others do not understand when and why they should not use those words, too. Bottom line, the term is pejorative. You aren’t taking, “bitch,” back.

MAC Basic Bitch – Wait, What?

So when an e-mail from MAC Cosmetics with the subject line, “Get the Basic Bitch Look! Available In-Store and Online,” landed in my inbox last month, I was surprised. I hardly feel it is appropriate coming from a company!

Here’s a screenshot of the message. The graphic is a gif and would change between what is shown below and another shimmery, light-smoky eye look.

Why is MAC Basic Bitch Acceptable?

Why?!

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Worth it? bareMinerals Lash Domination Mascara

This is a legacy post from the archives that has been given a facelift. Content remains the same but may have been edited for readability/clarity.

bareMinerals Lash Domination mascarabareMinerals Lash Domination Mascara

Mineral makeup mogul bareMinerals happens to make my favorite-so-far mascara, the Flawless Definition Lengthening mascara. At some point in the last year or so, they added a new member to their lash line (ha), the (full name, deep breath) bareMinerals Lash Domination 10-in-1 Volumizing Mascara. I love edgy product names, except when I don’t.

Benefits

According to bareMinerals, it:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Hrm. I don’t really count the last three as benefits, as any decent mascara should do that anyway, even one that costs me $3. Oh, but it has quinoa in it. I wonder if they’ll release a kale version?

GWP is Good Enough For Me (to try)

My sass aside, because I loved (and had not yet repurchased) the Flawless Definition mascara, I was very excited when I received this deluxe sample as GWP in a Sephora order I made months ago. I only opened it in late March (2014), however, because the drugstore product I was using was still good (and mascara shelf life rages me, so I try to avoid using multiples simultaneously); I did not want to set the clock ticking too soon.

Finally, the time came to crack ‘er open arrived. Because I decided to be edgy like the product and not look up reviews, demos, etc. My first impressions were:

1. Wow, why is the applicator portion of the wand so long?! My eyes are not that big.

2. Ooh! The short plastic bristles I like!

3. …oh they better not be arranged in a spiral. They’re arranged in a spiral. Fuuuu–

I told myself, “Okay, who knows, the spirals could be awesome. Let’s slap it on and find out.”

Application & Wear

I applied it – it went on easy enough, the consistency of the formula is very similar to the Flawless Definition. I was pretty happy to see that. My lashes looked pretty awesome in a single coat. The formula held up through the day, was non-irritating, and did not flake or smudge. By the end of the day, however, they lacked the oomph of the morning and I noticed it did not hold the curl I placed before applying. My lashes were black, but not curled up, so my eyes did not look as open as they had.

Thinking there may have been an adjustment period, I wore it every day for a week with similar results. I may or may not have poked myself in the eye once trying to maneuver the strange spiral applicator. The days I applied two coats held the curl a little better, but not substantially so. It was also surprisingly difficult to wash off for a non-waterproof formula, unlike the Flawless Definition line. I really had to scrub with my Ponds wipe to remove it, and had to go under my lower lash-line carefully (even when I did not coat those lashes) so I did not look like a raccoon. I do not have a separate eye makeup remover, but you may want one. Alternatively, you can use oil to remove – such as olive or almond – and you should have an easier time.

The Bottom Line

It is not really worth it. Though bareMinerals Lash Domination comes at you with a sassy name and flashy packaging there are drugstore mascaras (such as L’Oreal Voluminous Million Lashes Excess) that outperform this $18 tube that generally receives under 4 (out of 5) star reviews, often between 3.6 and 3.8. While it doesn’t make sky-high claims, it also does not perform as well as its older sister, the Flawless Definition. It’s a fair bet during Ulta’s half-off sales, though.

At least three (more, really) of the ten, “features,” are things we all expect from our mascara, not new enhancements. On top of the so-so performance of the product, the awkward design of the wand – both the spiral bristles and the length of the bristle section makes it a little difficult to work with. If you want a bareMinerals mascara, go with one of the original Flawless Definition formulas – the original Lengthening is my personal favorite.

Disclosure: Some of the links in this post are affiliate links – this means I may get a very small percentage of the sale if you decide to buy something. I’ll only tell you that something is awesome if I have verified it myself!

Z Palette Scandal

I own a Z Palette that I won in a contest a few years ago. Since then, I’ve made a few posts mentioning it, and some of their other products. No more. The recent Z Palette scandal resulting from their disgraceful PR-nightmare is too much for many former customers, myself included.  Z-Palettes will not be mentioned or featured on this blog henceforth.

I can empathize with the frustration that one would experience on the receiving end of criticism for a new product launch. After receiving some skeptical and critical responses on an Instagram post – not even on their OWN Instagram, mind you, but on TrendMood’s, ZPalette lashed out. The results were jaw-dropping.

The Unbelievable Z Palette Scandal

This is a screenshot of just SOME of the responses they sent to Instagram users on TrendMood’s post about their new Z Potter (overpriced induction) device. Instagram users had expressed a ton of thoughts ranging from excitement to uncertainty and skepticism to criticism. The job of a social media manager, however, is not to strike back with acidic replies:

Z Palette Scandal

These are fairly tame. The list of things they felt it appropriate to respond with included calling young ladies cheap dates, insulting people’s financials, or suggesting that they are somehow less evolved. Here’s some examples of the classy replies from the brilliant soul manning the Z Palette Social Media desk:

  • You look like a cheap date, but we’re not messing with you.😂”
  • “Listen to some Jim Rohn — it’s not that it’s expensive, it’s that you can’t afford it.”
  • “If that’s a stove to you, I wonder how big your kitchen is.”

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They Can’t be Serious: Invisibobble

invisibobbleInvisibobble

I often come across new products when aimlessly browsing. It seems like it has been a while since I encountered something that elicited a, “They can’t be serious…” response, but the Invisibobble Traceless Hair Ring did just that.

Yes, the Invisibobble looks eerily similar to one of those coil wristbands used as keychains in the 90s.

coilkeychainThat’s because it is.

Why anyone would think, “I want to do my hair with one of those!” is entirely beyond me. It’s like they decided to market a product after finding themselves in desperation needing a hair tie and not having one. Can it hold the hair? Probably. That doesn’t make it a chic or functional solution to shill at Sephora.

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