Worth it? bareMinerals Lash Domination Mascara

This is a legacy post from the archives that has been given a facelift. Content remains the same but may have been edited for readability/clarity.

bareMinerals Lash Domination mascarabareMinerals Lash Domination Mascara

Mineral makeup mogul bareMinerals happens to make my favorite-so-far mascara, the Flawless Definition Lengthening mascara. At some point in the last year or so, they added a new member to their lash line (ha), the (full name, deep breath) bareMinerals Lash Domination 10-in-1 Volumizing Mascara. I love edgy product names, except when I don’t.

Benefits

According to bareMinerals, it:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Hrm. I don’t really count the last three as benefits, as any decent mascara should do that anyway, even one that costs me $3. Oh, but it has quinoa in it. I wonder if they’ll release a kale version?

GWP is Good Enough For Me (to try)

My sass aside, because I loved (and had not yet repurchased) the Flawless Definition mascara, I was very excited when I received this deluxe sample as GWP in a Sephora order I made months ago. I only opened it in late March (2014), however, because the drugstore product I was using was still good (and mascara shelf life rages me, so I try to avoid using multiples simultaneously); I did not want to set the clock ticking too soon.

Finally, the time came to crack ‘er open arrived. Because I decided to be edgy like the product and not look up reviews, demos, etc. My first impressions were:

1. Wow, why is the applicator portion of the wand so long?! My eyes are not that big.

2. Ooh! The short plastic bristles I like!

3. …oh they better not be arranged in a spiral. They’re arranged in a spiral. Fuuuu–

I told myself, “Okay, who knows, the spirals could be awesome. Let’s slap it on and find out.”

Application & Wear

I applied it – it went on easy enough, the consistency of the formula is very similar to the Flawless Definition. I was pretty happy to see that. My lashes looked pretty awesome in a single coat. The formula held up through the day, was non-irritating, and did not flake or smudge. By the end of the day, however, they lacked the oomph of the morning and I noticed it did not hold the curl I placed before applying. My lashes were black, but not curled up, so my eyes did not look as open as they had.

Thinking there may have been an adjustment period, I wore it every day for a week with similar results. I may or may not have poked myself in the eye once trying to maneuver the strange spiral applicator. The days I applied two coats held the curl a little better, but not substantially so. It was also surprisingly difficult to wash off for a non-waterproof formula, unlike the Flawless Definition line. I really had to scrub with my Ponds wipe to remove it, and had to go under my lower lash-line carefully (even when I did not coat those lashes) so I did not look like a raccoon. I do not have a separate eye makeup remover, but you may want one. Alternatively, you can use oil to remove – such as olive or almond – and you should have an easier time.

The Bottom Line

It is not really worth it. Though bareMinerals Lash Domination comes at you with a sassy name and flashy packaging there are drugstore mascaras (such as L’Oreal Voluminous Million Lashes Excess) that outperform this $18 tube that generally receives under 4 (out of 5) star reviews, often between 3.6 and 3.8. While it doesn’t make sky-high claims, it also does not perform as well as its older sister, the Flawless Definition. It’s a fair bet during Ulta’s half-off sales, though.

At least three (more, really) of the ten, “features,” are things we all expect from our mascara, not new enhancements. On top of the so-so performance of the product, the awkward design of the wand – both the spiral bristles and the length of the bristle section makes it a little difficult to work with. If you want a bareMinerals mascara, go with one of the original Flawless Definition formulas – the original Lengthening is my personal favorite.

Disclosure: Some of the links in this post are affiliate links – this means I may get a very small percentage of the sale if you decide to buy something. I’ll only tell you that something is awesome if I have verified it myself!

No Buy Oops – What I Bought

I broke my no buy by getting a disappointing manicure. Fortunately, the pedicure I got with it was decent, but dear heavens is it difficult to get a manicure that doesn’t suck.

I learned my lesson – I DIY for a reason!

Anyway, while we’re at it – when I was planning, I failed to recognize that Ulta was going to release a 20% Platinum Perk and that Sephora was going to have its coveted BI sale smack in the middle of my attempted limited consumerism.

Oops.

It’s not all bad. I didn’t go crazy. I bought:

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Using Gimme Brow (Or Why I’m an Idiot)

Gimme Brow

Benefit Gimme Brow, $24

My brows hadn’t been touched in months; literally nary a pluck. I’ve been attempting to grow them in so that eventually a semblance of shape could be cultivated from them. Fortunately, I had a voucher for a free brow wax at the Benefit Brow Bar and redeemed it this weekend. In minutes, my brows were whipped into glorious shape.  Sweet success!

After mapping, waxing, plucking strays, and cleaning up, my Arch Expert deftly swiped Gimme Brow, my current go-to brow product, through my brows.

Boy, am I an idiot.

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Lorac PRO Palettes, Compared

The Lorac PRO was my first palette. I still have it, and it is a workhorse. I loved it so much that I purchased, without question, Lorac PRO 2 and Lorac PRO 3, which later had posts.

I don’t own any of the Mega PRO palettes; I am more than a bit jaded on mega palettes and holiday palettes at this point. Now, I’ve owned all (regular) PRO palettes for a while and have had time to put them through their paces.

The Original, $44Lorac PRO Palettes, Compared

My first and for several months only palette once I got into makeup, the first Lorac PRO palette served me extraordinarily well. As a neutral, light-to-medium-at-most skintone, it had everything I needed to handle work, evening, weddings, etc. Garnet looks incredible applied with a wet brush.

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Unpopular Opinion: On Urban Decay Druggie at Sephora

Over the past week, I’ve seen entirely too many articles decrying Sephora for selling an eyeshadow named, “Druggie.” I anticipate my opinion on this matter to be fairly unpopular – and while I welcome dissent and discussion in the comments, let’s keep it civil.

Making Light of It

Those upset say that the shade name is insensitive; that it makes light of the losses so many have experienced related to addiction. There’s even a Change.org petition with over a thousand signatures begging Sephora to pull the shade. They even go so far as to suggest alternate names.

Urban Decay Druggie

 

Interestingly enough, these articles and people are largely targeting Sephora, like they made the damn shade name. Fun fact, people: Sephora doesn’t own Urban Decay or Urban Decay Druggie eyeshadow or the After Dark palette. Efforts would be better focused there, or at their parent company, L’Oreal.

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