Tarte Shape Tape, $25
Holy heavily-promoted-on-YouTube, Batman! I eventually bought Shape Tape to weigh in on it to see if it was ridiculous YouTube sponsored hype or a legitimately good product. This cruelty-free, apparently vegan product is evidently sold once every twenty-six seconds according to Tarte’s site.
When Tarte Shape Tape came out, it was basically out of stock in all popular shades, including mine, for what seemed like months. I suspect this is due to a bit of manufactured scarcity to pump up demand and hype. Eventually, I got my hands on a tube during a Ulta 20% Platinum Perk sale.
I didn’t realize this at first, but Tarte Shape Tape is only sold on tarte.com and at Ulta. I learned that Tarte seems to offer 20% off promotions more often than Ulta does, but then you lose your point/perk earning potential. Pros and cons, people.