This is going to come across a bit rant-y, and that’s because it is. This was inspired by recent events but is not exclusively in reference to them.
When content creators (bloggers, vloggers, etc. for whom such creation is what pays their bills)…
- fail to meet the expectations that they set for their readership, viewership, subscribers – whoever consumes their content
Maybe they stopped publishing consistently. Maybe they are heavily deviating from their schedule. Maybe they promised content by X time and didn’t deliver.
- subsequently make (shoddy) excuses for not doing so
Especially when a pattern of not meeting expectations develops
- get upset and play victim when someone (gently) questions the excuse
Such as perhaps claiming a thing happened or did not happen (when that is not necessarily true), but that thing is readily available, public information.
…it vexes me.
As a part of that consumer base, do I feel personally insulted or cheated? No, but I do think it is lame to make a pattern of failing to meet the commitments you set for yourself for, you know, doing your job. Acting like a victim and getting defensive is never professional.
So, before I continue, let me explain what this is not. It is not:
- Saying people cannot have lives or adjust their publishing schedules or expectations.
If you need to adjust those expectations, do it! If you published content twice a week but could only manage three times per month simply state that due to your workload, this is what will be going on for the foreseeable future. You can share the reason if you wish to, but you don’t have to. We all have busier or more-stressful seasons of life!
- Applicable to those who have other careers. If your blog is a hobby, side- or passion-project, yeah; other things come first. The job that keeps a roof over your head and its workload, your health, etc. come first.
Moving on – then, when fans go, “Wait, the reasoning you (voluntarily) provided doesn’t quite add up, am I misunderstanding?” Others defend these individuals say, “They don’t owe you anything! You aren’t paying them!”
Allow me to cure you of your naïveté.