In the past several years, the online beauty world has exploded. Brands, blogs, vloggers, Instagram sensations – what-have-you. Even though I wasn’t really aware of it until three years ago, it has been impressive. Personally, I’d love to see revenue comparisons on the brands alone for current day versus five years ago.
On YouTube, Vanity Tour videos are insanely popular. Some of these men and women are professionals, actual artists sharing their at-home setup; others are just people who enjoy makeup and happen to like getting on camera. Regardless, their viewers and readers want to see what their favorite personality has in their stash, how their vanity is laid out, and how they decorate.
So many three-wick Bath and Body Works candles, girl.
So many IKEA Alex drawers.
I can appreciate getting inspiration for organizing efficiently, and for decor (I am exceptionally decor-impaired). The work these people put in to present an organized (usually..), visually appealing setup is hard to ignore. I haven’t really pinned anything to that effect in ages, but their willingness to share has helped so many people get inspired to create their own little beauty zen space.
It is hard not to notice, however, the size of (some of) these collections – they border on madness. For a professional artist who is actively working as an artist (not an artist-turned-YouTube sensation who hasn’t worked on a client in three years), it’s one thing to have two full drawers devoted to foundations and concealers. For a, “guru,” though – does it really make sense? How many of those bottles and tubes even match you throughout the four seasons? How many are expired?
I realize that might come off as hate-y or judge-y; I don’t intend it to be that way, but even as someone who has come to find makeup so fun, I can’t relate. I can’t relate to an overflowing vanity with stuffed-to-the-brim, stacked MUJI drawers and overflowing IKEA Alex sets. I’d love to get some perspective on this – so I’d love to know what you think (update: added the following to clarify) about your own collection: