Why is MAC Basic Bitch Acceptable?

“Basic,” as an insult has been a thing for several years now. Paired with, “bitch,” for most millennial sorts it conjures certain imagery (UGGs, PSLs?) that some find funny or #relatable.

I’m not a fan of using the word, “bitch,” as a deprecating term of endearment amongst girlfriends. To me, it isn’t cute or clever; it is catty and perhaps trying too hard to be edgy. It’s clear that when we do use such words in those context, others do not understand when and why they should not use those words, too. Bottom line, the term is pejorative. You aren’t taking, “bitch,” back.

MAC Basic Bitch – Wait, What?

So when an e-mail from MAC Cosmetics with the subject line, “Get the Basic Bitch Look! Available In-Store and Online,” landed in my inbox last month, I was surprised. I hardly feel it is appropriate coming from a company!

Here’s a screenshot of the message. The graphic is a gif and would change between what is shown below and another shimmery, light-smoky eye look.

Why is MAC Basic Bitch Acceptable?

Why?!

Read more…

Labor Day 2017

All,

For us scrubs in the US, today is Labor Day – a holiday. I’m giving myself the day off.

Maybe I’ll get around to washing my brushes. (I washed my beautyblenders, though!)

See you Wednesday.

Beauty Chatter

I’m taking today to recharge as much as one can recharge while still going to their day job.

Here’s a quick round-up!

Nix it, NYX!

nyxcakethat

Why does this exist, NYX? I have plenty of black eyeshadows (too damn many) – any and all of them can be used for this same purpose.

A Sense of Community

Sephora launched their new Beauty Community recently. It has a ton of groups and sections, but I haven’t really explored it yet. I’m not sure how I feel about a retailer hosting a community. My knee-jerk reaction is the risk for censorship of critical discussion (of product which Sephora would be in their right to execute, don’t get me wrong); but if that’s a risk, why not go to a less-fettered platform?

Off-Topic

I got the portable washer that I mentioned in a recent post! It’s completely off topic but it is super neat. Like most sane humans, I loathe the laundromat – so its a welcome appliance even if it does take up a wee bit of my tiny apartment’s precious space.

Lighter Hair, Do Care

My balayage appointment was Saturday before last. Overall, I’m happy with my lighter hair but my old colorist left and the new one didn’t really approach balayage as it is intended to be approached; I have one spot on the left that is a bit abrupt (and high up) so it is fairly obvious and odd. It isn’t a crisis, but it does have me reconsidering my approach. Do I keep the same salon but just ask for a different (more experienced) colorist? I didn’t realize I’d have a different person until I was there.

Just… Damn, so Pretty!

Hourglass’ third Ambient Lighting Edit has been released. I’m not sure if this is worth it, but god is it pretty! I probably wouldn’t buy for myself, but I think it would make a great gift.

The Bottom Line

What beauty-related (or, you know, not – like my washer!) stuff have you seen or done lately?

College Humor – Every Beauty Vlogger

I’ve said before that I don’t find anything wrong with sponsorships – provided, of course, they’re legally compliant and properly disclose. It’s a decency thing.

Every Beauty Vlogger, Ever

I can’t help but laugh at content like this College Humor video, though. The landscape has changed so much in the last five years and unfortunately this seems to be true more often than not.

The comments on Every Beauty Vlogger are a riot, too. There’s tons of commiseration among the commenters; some of their sentiments echo my own.

  • Backgrounds are always something like the video or the vlogger’s bed with some candles. Candles range from Bath and Body Works to more fancy Voluspa and Diptyque.
  • Who really buys bottles of perfume that large? Who will legitimately use them before they go rancid?
  • The bits of footage with them intentionally struggling to pronounce things or doing weird, dumb things to be #relatable.
  • Somehow, the background music always has a ukelele. (I know its royalty-free, but damn ladies – surely some of you like different stuff?)
  • Sub-ten minute videos…half of which is the rambling, off-topic intro.
  • Giveaways with, mysteriously, no winners

The Bottom Line

Massive respect to those content creators that do properly disclose – not just because it is the right thing to do legally, but ethically as well.

Here are a few vloggers who I feel produce reliable content (aka who aren’t Every Beauty Vlogger Ever):

Chatter: Trying to be Edgy

Nobody likes a tryhard, yet so many brands are trying to be edgy lately. I’m not offput by crude humor in the slightest, but I can’t help but feel like brands are desperately grasping more and more for attention via punchy names and claims.

Isn’t it a little tired? Isn’t it enough to have a great product and solid marketing?

Brands

NARS Orgasm has been out for ages and the name makes sense for the color they are suggesting it is inspired by. It doesn’t strike me as tawdry even if the average shopper would feel unnerved asking for it by name in Sephora.

Too Faced Better Than Sex mascara isn’t a particularly nice formula – but oh man, such an edgy name! There are plenty of other products out there that are trying a bit too hard. Some are good, some are clearly banking on their shady name to make sales.

Trying to be Edgy

Oh, marketing. Urban Decay has a history of products with shady names. Okay, it’s one thing to name a color something off-beat. They’ve teased their new Troublemaker mascara which is, allegedly, “sex proof.”

Okay Urban Decay; I know that Wende founded the brand with the aim of going against the grain. With an effortless edginess in mind. But in their tagline, “Beauty with an Edge.” But isn’t marketing, “sex-proof,” mascara trying to be edgy a little (a lot) harder than is necessary?

Urban Decay themselves state on the product site:

Troublemaker holds up in hot and heavy situations and still looks good in the morning. We tested it ourselves, and it lasted through saunas, snowboarding and sex!

One – all of your consumers would expect you to test products in-house before releasing them. Two, gee UD, bet all of those were very stringent tests.

Why would you leave makeup on in a sauna? Just sayin’.

Reviews

Urban Decay’s site suggests there are five reviews to the product so far. When you click the link, however, it takes you to a blank review section.

Trying to be edgy? Urban Decay's latest mascara sure is.

Other accounts on the internet from people who got them early are besides themselves (with glee) with how scandalous the claims are, proudly proclaiming that, “it’s totally true!”

Oh good, now we can all sleep at night,

The Bottom Line

I’m not sure when Troublemaker releases but I don’t plan to buy. My criticism for their (and many other brands’) marketing strategy isn’t the main reason why, however. In general, I’m not keen on splashing out on prestige mascaras but that isn’t helped by trying too hard to be edgy. I will not be trying this unless I come across a sample tube.

Seriously, how much of their clientele was reaching out to them and going, “Hey Urban Decay, your products are really great but there’s just this void in my life and in the market. I really need a mascara that can withstand–“